The creative team at Studio Voir teamed up with Slaters Menswear and Formal Hire in the autumn, to create a spectacular James Bond-esque fashion story for its online readers. As far as fashion editorials go, this storyline surpassed all of Studio Voir’s expectations in that it pulled in some commercial heavyweights to add an air of authenticity and class.

Take JCT600 – Aston Martin, Heli-Jet Aviation, Victoria Gate Casino, The Woodlands Hotel, Anita Massarella Couture, Tom Zanetti, Boss Model Management and Slaters Menswear, and you could quite easily mistake this for an Ian Fleming production.

Zanetti led the cast as an avid agent, suited and booted to give an air of sharp sophistication with a usual array of grown-up toys. Against a backdrop of a helicopter launch pad, a slick hotel, an Aston Martin Vanquish S and a casino, Tom, flanked elegantly by Lydia and Calla rose stylishly to the occasion. The shoot was imagined by Jyoti [Voir’s Editor-in-Chief and head stylist] and photographed by Luke [Voir’s Artistic Director and Photographer].

A cross between 007 and the Man From U.N.C.L.E, the Man From S.L.A.TR really brought the clothes to life, and delivered a most convincing story. Luke and Jyoti wanted the clothes to take second stage and the editorial to be like the best trailer for the finest movie never made. With excellent makeup from Stacey Borg and hair styling from Kymberley Holmes, Studio Voir were extremely proud to work in association with Slaters and Anita Massarella.

Having worked on several productions with Tom Zanetti in recent months, “we are seeing a prolific actor emerge in Tom, Hollywood cannot be too far away” stated Luke shortly after the shoot. “He effortlessly gets into character with great expressions and body language, and is a true professional”. Lydia and Calla were perfect in bringing some female empowerment to a smooth operator.

See the entire editorial below or click on an image to enlarge.

#007 #007

The post Creating a Unique Bond appeared first on Voir Fashion.

Studio Voir shoots for Slaters Menswear and it certainly was, a classy affair.

Everything 007 was the inspiration for our shoot with Slaters. Tom Zanetti stepped into the role of our Bond character with Calla Francesca and Lydia Daniel-Wards as his accomplices. A dark mood set the tone for the shoot, danger and suspicion was around every corner. No one could be trusted not even one of his accomplices, yet a classy and sophisticated style kept the bond feel continuous. Props helped everyone to get into the bond mood with a helicopter and an Aston Martin as our agent’s mode of transport.

It was an amazing effort made by every member of the team and everyone else who got involved to make this idea become reality. Keep your eyes on Voir and Slaters to see the official images from the shoot.

The post Behind the Scenes: Slaters Shoot appeared first on Voir Fashion.

‘How I Like It’ featuring Lethal Bizzle, JME, Baseman and Chipmunk.

With a CV, that boasts such feature films as Tomorrow Never Dies, Sherlock Holmes, Maleficent and World war Z, Saloum had a vision that screamed luxury. He wanted to transform the look of British Grime to high fashion, and he knew that Jyoti was the up-and-coming stylist who would help him achieve his dream.

Saloum and Jyoti had landed on the same page, and knew the exact look they were after.

Collaborating with Slaters with ample choice of suits, bowties, sashes and pocket squares for use in the video, it was down to few personal touches from Jyoti to deliver the final money shot. The Rat Pack image had been created. Grime had gone high fashion.

The video has already become a tremendous success for Saloum, D Double E and Voir Fashion, resulting in new connections and increased credibility.

Or in Saloum’s own words:

“The video that we did together, for D Double E, I always knew that with the right tools, and with the right people, my vision would come across. Hence for me it’s a no brainer; I’m ready to embrace the music video world and put my stamp on it.”

Photography by Rich Hendry

Click the image below to see the Saloum N’Jie interview for Voir Fashion Magazine Issue 18

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