Kim Kardashian is back in her maximalist era — and this time, she’s bringing SKIMS Swim into the world of vintage Cavalli, with a visionary assist from director Nadia Lee Cohen.

The campaign, which drops June 27th at 3PM BST, features Kim in a lineup of sultry, archival Roberto Cavalli looks from the Fausto Puglisi era — think plunging animal print, gold hardware, and unapologetic early-2000s heat. The styling screams legacy luxury, but it’s Nadia’s surreal, cinematic direction that makes the whole thing feel like a high-gloss fever dream.

Kris Jenner also makes a surprise appearance — and we have to talk about it. Serving slicked-back glam and skin-tight black, Kris looks more like Kim’s sister than her mum. The internet’s already obsessed, and rightly so: it’s giving fashion matriarch, not manager.

Nadia Lee Cohen’s lens turns the campaign into pure fashion cinema — bold, theatrical, and undeniably iconic. Known for her stylised visual language and subversive takes on beauty and fame, Nadia creates a world where SKIMS, Cavalli, and Kardashian excess merge in all the right ways.

The verdict? It’s a fashion fantasy — and it drops in days.

#VoirLoves #SKIMSxCavalli #NadiaLeeCohen #KimKardashian #KrisJenner #SKIMSswim

The post Kim Kardashian Channels Early 2000s Cavalli Drama in New SKIMS Swim Campaign — Directed by Nadia Lee Cohen appeared first on Voir Fashion.

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The company has also built a name for itself by making waves and breaking boundaries in regard to their fantastic marketing. They exceeded expectations yet again, with the debut of its first-ever TV advertisement during The Oscars, one of the most highly anticipated events of the year, which again showcased the brand’s clever business strategy and ability to utilise pop culture for their own success.

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The futuristic commercial, set inside a SKIMS Lab on a ship in outer space. The advert was directed by Frank Lebon and produced by Wieden and Kennedy, best known for their work with Nike, and features Kim in an “out-of-this-world” universe, testing out several of her brand’s best-selling pieces. They worked alongside the incredible costume designer Heidi Bivens, known for her work on HBO series Euphoria. 

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With the assistance of a group of Kardashian “Klones,”or lookalikes, the reality star who wears a nametag saying she’s Skim’s “Chief Engineer”, checks out new bras, T-shirts, and shapewear sets to Gary Wright’s 1975 hit song “Dream Weaver.” The camera then pans through the “Klones” as, all of which were united by a sense of empowerment and confidence. The women were shown wearing the iconic Skims products, which hugged their curves and accentuated beauty.

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“With this being our first-ever made for TV campaign, we really wanted to bring viewers into the SKIMS universe and create a film about our brand story and obsession with product development in a witty, yet extravagant way,” Kim Kardashian was recorded saying in a press release. “It was great working with Frank [Lebon] on this—his unique creativity and talent for storytelling really shined through. I am really proud of what we created together.”

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On top of it’s core message of inclusivity, the ad also highlighted the brand’s dedication to quality and innovation. Viewers were treated to a behind-the-scenes look at the design process of Skims products, showcasing the brand’s attention to detail and commitment to creating shapewear that is both comfortable and flattering. 

The debut of Skims’ first TV advertisement was an incredible success. The ad resonated with viewers for its light-hearted spin, as well as its commitment to quality and innovation. As the brand continues to grow, with plans to expand into physical retail with its first flagship stores in Los Angeles and New York, Skims is poised to become even more so of a major player in the world of underwear and loungewear as well as business in general.

_{Written By Lauren Dickson}

The post Skims Makes Waves With It’s First TV Advert: “Skims Lab” appeared first on Voir Fashion.

 The “Ultimate Bra” boasts a meticulous development process that fuses the latest in technology with a deep understanding of women’s needs. The result? A bra that offers fullness, perfect shaping, and a lifted silhouette -all while maintaining a natural appearanceof the body. 

 To create the bra, innovative technology was employed in its development. Utilising 3D scans and moulds derived from actual women’s breasts, including Kim Kardashian, the brand’s co-founder and creative director, the bra captures the authentic diversity of body types. This approach ensures both comfort and performance. Additionally, the bra features strategically designed tapered foam cushions that provide graduated fullness, resulting in a naturally rounded teardrop shape that boosts women’s confidence.

 Moreover, its smoothing technology guarantees a seamless and impeccable finish under any attire. And to ensure both softness and flexibility, the bra is crafted from a sleek microfiber fabric, creating a fusionof functionality and elegance that epitomizes the essence of SKIMS.

 Since its inception in 2019, the brand co-founded by Kim Kardashian and Jens Grede has achieved tremendous success through its innovative approach to underwear, loungewear, and shapewear. Being designated as the Official Underwear of the U.S. Female Olympic Team and engaging in collaborations with esteemed brands like Fendi, SKIMS has firmly established itself as both a trendsetter and a strong playerwithin the industry.

 With an estimated valuation of $4 billion, the brand is poised for further expansion, as reported by The New York Times, including plans to open flagship stores in Los Angeles and New York City, and aspiring to go public in the future.

 The “Ultimate Bra” is scheduled to launchon Friday, August 17th, at a price of £58 / €70. It will be offered in ten essential SKIMS color variations, and a wide range of sizes, spanning from 32A to 44D.

_{Written By Carolina Benjumea}

^{Header Image: @SKIMS}

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