How your body looks is a testament to how hard it has fought and persevered. And this attitude is something we can all embody whether we’re breast cancer survivors or not and leading the way to self-love is none other than Kim Kardashian in her latest campaign to celebrate our bodies and what they are capable of.

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Skims Teardrop push up bra

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£ £60

Skims Teardrop push up bra

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While October certainly houses the season of frights, ghouls, and ghosts (we love you Halloween), October also explores a darker scare that we should all be aware of. October is breast cancer awareness month and while the focus should be on the fun things in life, we also need to pay special attention to our own health, as well as the wellbeing of those around us who may be feeling a little lost this month.

So, what better way to raise awareness and promote inclusivity that the queen of the Kardashian clan herself, Kim, to raise awareness in the promotion of her new Skims campaign; an ode to the wonderful Olivia Munn and her story.

Every scar tells a story of courage, a testament to a battle fought and a victory won. Scars are a mark of resilience, a symbol of strength worn like a second skin, and no one understands the importance of loving your scars like cancer survivors, and in particular, actress Olivia Munn. In March 2024, Olivia Munn revealed that she had been diagnosed with breast cancer the previous year. After four surgeries, including a double mastectomy, Olivia expressed her relief that it was caught with enough time that she had options, emphasising the importance of checking and remaining aware.

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Skims nipple push up bra

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£ £64

Skims nipple push up bra

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£ £64

Skims nipple push up bra

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To spread this message, SKIMS have dedicated this month to raising awareness in order to empower women to check themselves regularly and advocate for your health in the instance that you feel something is wrong. This October, Skims is proud to spotlight Olivia Munn’s breast cancer journey to empower women to get tested. From October 23rd to October 31st, SKIMS will be donating to Susan G. Komen, a breast cancer foundation, 10% of the retail sales for each bra sold in SKIMS stores and on SKIMS.com across their US stores and sites again showcasing that Kim is more than stunning businesswomen, she is a mother and individual devoted to empowering women and making sure everyone feels sexy and confident in the own skin.

So, what are you waiting for? Treat yourself to one of the most comfy and supportive bras on the market and know that you’re doing your part for breast cancer awareness and research through your donation this month. And remember to check those gorgeous breasts while you’re at it… or find someone willing to check for you.

Words by Isobel O’Connor

The post Kim Kardashian and SKIMS Impactful Donation to Breast Cancer Charity appeared first on Voir Fashion.

 The “Ultimate Bra” boasts a meticulous development process that fuses the latest in technology with a deep understanding of women’s needs. The result? A bra that offers fullness, perfect shaping, and a lifted silhouette -all while maintaining a natural appearanceof the body. 

 To create the bra, innovative technology was employed in its development. Utilising 3D scans and moulds derived from actual women’s breasts, including Kim Kardashian, the brand’s co-founder and creative director, the bra captures the authentic diversity of body types. This approach ensures both comfort and performance. Additionally, the bra features strategically designed tapered foam cushions that provide graduated fullness, resulting in a naturally rounded teardrop shape that boosts women’s confidence.

 Moreover, its smoothing technology guarantees a seamless and impeccable finish under any attire. And to ensure both softness and flexibility, the bra is crafted from a sleek microfiber fabric, creating a fusionof functionality and elegance that epitomizes the essence of SKIMS.

 Since its inception in 2019, the brand co-founded by Kim Kardashian and Jens Grede has achieved tremendous success through its innovative approach to underwear, loungewear, and shapewear. Being designated as the Official Underwear of the U.S. Female Olympic Team and engaging in collaborations with esteemed brands like Fendi, SKIMS has firmly established itself as both a trendsetter and a strong playerwithin the industry.

 With an estimated valuation of $4 billion, the brand is poised for further expansion, as reported by The New York Times, including plans to open flagship stores in Los Angeles and New York City, and aspiring to go public in the future.

 The “Ultimate Bra” is scheduled to launchon Friday, August 17th, at a price of £58 / €70. It will be offered in ten essential SKIMS color variations, and a wide range of sizes, spanning from 32A to 44D.

_{Written By Carolina Benjumea}

^{Header Image: @SKIMS}

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