Designed to honour the release of the 25th instalment of the legendary fictional spy agent, James Bond; No Time to Die sparks the newest concept of the Adidas ultraBOOST. While both products are due for an early April release, to celebrate the new upcoming collections; We have compiled the ultimate list of the previous best celebrity sneaker collabs, the top 10 to be exact.

10). Donald Glover x Adidas

At number ten we have Donald Glover’s collab with Adidas in April 2019. The company came together with director and musician on remastered designs of the Continental 80, the Nizza and the Lacombe. Not the most outlandish design within the top ten, but makes the list based on adaptability and minimalistic nature.

9). Cardi B x Reebok

In early 2019, new rap princess Cardi B coupled up Aztrek sneakers to endorse their new retro-influenced shoes. With Cardi’s music at the time being motivated by the old school style, this collab was perfect; from the vintage blocky design to the dynamic colourway.

8). G Dragon x Airforce 1

Number eight features K-pop idol G-Dragon’s endeavour with a remake of Nike’s classic Air Force 1. Cleverly tagged with his clothing line’s flower emblem, the “Para-noise” shoes represent a collaboration in its truest sense, making this meshing of formulas one of the decade’s most memorable.

7). Alexander Wang x Adidas

The last of three collections between Adidas Originals and designer Alexander Wang during 2017. While another fashion brand succumbs to the gentrification of skate style isn’t the most innovative; but with inspired colourways like woodsy brown, it was the forest meets the concrete jungle.

6). Vivienne Westwood x Asics

The creative combination of designer Vivienne Westwood and sports corporation Asics hooked up to create an exclusive selection of a dozen shoe designs that dropped in the space of a couple of months. The 2019 releases aimed at legacy tennis shoes,

reinforced by dynamic artwork and faint features. While all hit retailers worldwide, you’d be lucky to find a pair of these in your local shops.

5). Serena Williams x Nike

Queen of sport, Serena Williams completed her comeback for Wimbledon in style with the release of her new Off-White Nike trainers back in mid-2018. The NIKEiD style inspired cleats were painted with pink from top to bottom, straightforward, sleek yet inspirational.

4). Anna Wintour x Nike

The iconic Vogue editor-in-chief Anna Wintour came together with her current brand to remaster the classic Air Jordan 1s. The pair was not only the first AJ1 design to include a female adaptation, but also with Wintour’s backing, the shoe displayed its own emblem of “Edited by Vogue” to represent Wintour the right way.

3). Kendrick Lamar x Reebok

The hookup between Hip-Hop superstar Kendrick Lamar and Reebok started in early 2015. Of course, each drop is interlaced with a strong meaning, much like his music, with colourways normally matching themes against gang violence; each trainer implements conflicting blue and red marks. Even though the shoe is clean, the message of the sneakers bumps it up to third on the list.

2). Pharrell x Puma

Back in 2016, NMDs was one of the most fashionable sneakers around, so it was no surprise that when the word was out that a team-up with Pharrell could be in the works, the anticipation around the drop was immense. With a particular, thick lacing structure within the middle, not to mention the jazzy irregular pattern design of the words “species” and “being”. Much like Lamar’s shoes previously, the aim of this release was not just to design a dapper sneaker, but to promote a far-reaching message.

1). Travis Scott x Air Jordan 1

Just off of this Collab alone, Travis Scott is already one of the biggest celebrity’s in fashion as of today. While he has a tough battle on his hands to beat Virgil and Kanye to the number one spot, but much like Abloh and Yeezy, he has the Midas touch right now, whether it’s in music or fashion, which creates even more assurance to his validity within the creative field as a partner in business. Scott and the Jordan brand are a perfect mesh, we would expect more great things to come from these two as a collective as the year progresses.

Words by Charlie Miller

Graphics by Mehak Jotwani

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Insofar as influencer-led campaigns go, Reebok has championed pioneering celebrities Ariana Grande and international supermodel and style icon Gigi Hadid for their Spring/Summer 18 ad campaign. A subversive mix of today’s highly creative and rebellious talent include rapper Lil Yachty; K-Pop star Somi; graffiti artists Felipe Pantone and SANY; Hip Hop duo Rae Sremmurd; recording artist, actress and model Teyana Taylor, and model Sharina Gutierrez.

In a challenge to convey what it means to be “Always Classic”, this campaign is all about daring to be different. To Reebok and the stars of the campaign, classic means following your own rules, and having the freedom to express yourself, not being afraid to stand out from the crowd.

In the words of Gigi Hadid: “it’s now and it’s also something that will hopefully inspire the future.”

See the film below.

Reebok Classic has a long rooted heritage of nonconformity and commitment to pushing boundaries, constantly reimagining their definition of what it means to be classic. In this campaign, the stars can be seen donning the Reebok Classic silhouette that best represents their unique character, and turn the word classic on its head.

From a term that is usually associated with such words as conformity, elegance and timeless, is is now being seen as one that means different, daring and individual – because being classic is all about being unapologetic in showing the world who you are.

Or in the words of Todd Krinsky, General Manager at Reebok Classics ”Our brand has a history of pushing boundaries and the Always Classic campaign is no different. It’s a modern celebration of pioneers, darers and authenticators who are reimagining what it means to be Classic on their own terms and are inviting everyone to do the same.

And our viewpoint: it has become our strapline for quite some time.

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