Athleisure as a term has been floating around for a while, but what does it mean? With the importance of wellness and health more emphasised than ever, in 2024 we’ve seen the emergence of art with functionality from designers’ ambitious collaborations with sportswear powerhouses. Designers CDG, Jacquemus, The Attico, and AVAVAV are showing us how we can let the outside reflect our inner health guru while keeping a showstopping edge.

This sporty 2024 highlight shows a key shift in design. Expressing style at the gym, running errands, and walking the dog is just as important as it is when strutting through Paris, and people are more inclined to invest in designer pieces they can integrate easily into their daily lives. So where did the trend start?

£ £295

CDG Salomon Phantasm Platform White

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CDG X Salomon
Back in February, Japanese fashion brand Comme des Garçons (CDG) teamed up with terrain sports expert Salomon to present the SR811 Platforms as seen on their Fall/Winter 24 runway. Featuring an exaggerated platform, tonal metal eyelets and an elastic collar, these trainers elevate the shoe game and ensure you turn your head on dog walks and catwalks alike.

£ £69.99

Nike x Jacquemus Swoosh T-Shirt

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£ £111.99

Nike x Jacquemus Women’s Trousers

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Jacquemus x Nike
A seemingly unlikely alliance between a luxury brand and sportswear giant expertly combines Simon Porte Jacquemus’ chic, Parisian style with Nike’s vintage sportswear pieces in a collection that highlights versatility and style.

The collection, which debuted in Spring of 2024, is inspired by the belief that sport isn’t simply about performance, it is also an expansion of style and self. The Spring 2024 Nike x Jacquemus Collection features women’s and unisex apparel, a new J Force 1 and a first-ever accessory, the Le Swoosh bag, the first time Nike’s iconic Swoosh has been imagined into a handbag, and Nike athlete, style icon and 2024 Olympic hopeful Sha’Carri Richardson, led the campaign.

While these previous collaborations played a key role in pioneering this duality of style,’ the current SS25 shows that this art form has solidified.

£ £800

The Attico Melange grey sweatshirt

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£ 527

The Attico high-waisted trousers

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£ 270

ATTICO Berta Sunglasses

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The Attico X Nike
Debuted at Milan Fashion Week for SS25, The Attico teamed up with Nike to give a sporty edge to their collection. Focusing more on athleisure rather than sports gear, the looks encompassed a laid-back, effortless vibe to complement their show. The label’s SS25 runway was graced with a signature pop of Nike apparel and trainers, juxtaposing a sporty aesthetic with sexy-chic edge.
Nike sports bras and bodysuits in faded colours were paired with sheer skirts and oversized jackets for a trendy “no pants” vibe while an alternative look saw sexy, underwear-style bottoms paired with baggy tracksuit trousers.

£ £70

Adidas Adicolor Classics Loose Firebird Track Top

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£ 45

Adidas Badge Of Sport 3 Stripes Wide Joggers

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£ 25

Adidas Luxe Sports Bra

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AVAVAV X Adidas
In perhaps the most on-the-nose collaboration, AVAVAV recruited Adidas to work alongside them in their recent Milan Fashion Week SS25 runway. Their catwalk, or should we say track lane, saw the seamless amalgamation of the practical and impractical to produce a complex collection of sportswear and athleisure that anyone can make their own.
Notable pieces included deconstructed tracksuits, figure-hugging slip dresses, and Adidas’ signature tri-stripe motif. According to AVAVAV designer, Karlsson, sportswear giant Adidas instructed “Do whatever you want, but don’t f*** with

the stripes.” And Karlsson certainly did not, letting the iconic tri-stripe design speak for itself in her pieces. Elsewhere, models were bundled in bloodstained bandages in a comment on the dark sides of both art forms: sport and fashion.

While AVAVAV and The Attico may not have set any PBs or won any medals at Milan Fashion Week, the brands have certainly made history in these ambitious collabs, balancing chic style and functional sportswear in a feat of fashion innovation.

Words By Isobel O’Connor

The post Looks Like Fashion Meets Sports Isn’t Going Anywhere for SS25 According to The Runways! Game-Changing Collaborations You Need To Know About! appeared first on Voir Fashion.

We all remember Lady Gaga’s iconic entrance from her performance in 2016 or last year’s eccentric and unexpected duo of Shakira and Jlo, even if different artists with very distinctive styles we can all agree that they were what we envisioned for this awaited show.

This year’s Super Bowl which also marks the NFL’s 55th anniversary was an ensemble of unique performances from a variety of artists that altered from the traditional characteristics of the so waited show. Starting with H.E.R’s performance of “America the Beautiful” played with the contemporary sounds on electric guitar and continuing with Eric Church and Jazmine Sullivan duet of “The Star-Spangled Banner” and The Weeknd’s entire show were unexpected yet pleasant surprises.

Erich Church and Jazmine Sullivan’s duet represented the first time in 15 years that the NFL chose to feature a collaborative version of the national anthem, as well as the first time that the two artists have performed together. Their rendition with electric sounds, church led tones and fireworks accompanying the moment left us and the crowd speechless and ready for the next show.

Many of us were afraid that the particular R&B genre of the artist wouldn’t match the atmosphere of the event and wouldn’t make enough of an impact as previous shows, but let us admit that The Weeknd pulled it off.

The show started with Abel Tesfaye coming out of a cityscape surrounded by a red-eyed choir and instrumentalists complementing his red sequined look singing in the notes of Starboy. The scenario was impactful with futuristic neon visuals, dark stylistic choices, and a noticeable touch of Michael Jackson’s influence via Abel’s outfit, dance moves and even dramatic lights. The performance continued with a medley of his biggest hits, songs varied from “Can’t Feel My Face” to “Earned It” and his more recent release “Blinding Lights”.

His vocals and personal performance reflected his talent and career development but the organisation of the show; the changing landscapes, the transition between a cityscape to a mirror maze and finally into the field surrounded by dancers covered in bandages were what characterised this show and sparked unbelief amongst the viewers.

This time the music was in the centre of the attention, with a limiting situation resulting from the current pandemic the Canadian artist still managed to preserve the magic of this event without the necessity of the so common stunts or marching bands. Proving the everyone who doubted his participation for this event wrong and probably making the Grammy’s realise their mistake in snubbing him in this past year’s nominations.

Words by Chiara Ferrari

The post Yazmine Sullivan and The Weeknd Took Centre Stage At the 2021 Super Bowl appeared first on Voir Fashion.