Pharrell has been reluctant to share any glimpses into the upcoming collection, which will be unveiled via a private runway show on the opening day of Paris Men’s Fashion Week, June 20th. The show will mark five years since Virgil Abloh, the last person to hold the role, presented his debut Louis Vuitton collection at the Palais Royal. 

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Our first sneak peek— if you can describe a ginormous billboard as such— is a blown-up photograph of Rihanna plastered on the side of the Musée d’Orsay this Thursday, overlooking the Seine. In the image, a very pregnant Rihanna sports her signature unbuttoned shirt, accentuating her bump, and carries a takeaway coffee and four primary-coloured Louis Vuitton monogram bags. Her leather shirt features a pixelated pattern reminiscent of Louis Vuitton’s classic Damier print, and she pairs it with smart black trousers and two diamond necklaces. In a photo shared on Instagram, Pharrell poses in front of the billboard wearing a similar all-black outfit to match his muse. 

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Pharrell and Rihanna go way back, collaborating on the song Lemon in 2017, and are rumoured to be working together again for her next album. Rihanna also has connections to LVMH, the French luxury conglomerate behind Louis Vuitton and Fenty’s beauty, skin, and (formerly) fashion lines. 

We are sure that the opening show will be a star-studded event, with Pharrell utilising his connections from the fashion and music industries. A true jack of all trades, Pharrell has won 13 Grammy awards, been nominated twice for an Academy award, and won the CFDA’s Fashion Icon Award in 2015. His predecessor, Virgil, was also a polymath— a qualified engineer, architect, DJ, and creator of the designer label Off White. 

Louis Vuitton welcomed Pharrell ‘home’, with his journey alongside the company beginning in 2004 when he designed the iconic ‘Millionaire’ sunglasses and another collab in 2008. He was also Chanel’s first male fashion ambassador and designed a collection with them, as well as creating a fragrance line with Comme des Garçons, a handbag line with Moynat, and sunglasses with Tiffany. He created the streetwear brand Billionaire Boys Club and its sister brand Ice Cream Footwear, and co-founded Bionic Yarn in 2010, a fibre made from recycled plastic bottles found in the sea. His most notable fashion collab is a long-term partnership between his HUMANRACE brand and Adidas, reimagining 2023’s It-Shoe—the Samba— in bright block colours.

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We can expect to see a lot of streetwear and pop culture influences in his collection, with Hemant Kalbag of Alvarez & Marsal Consumer Retail Group telling Forbes that “Pharrell will help keep LV relevant to the next generation of LV customers”. He will be able to tap into the multifaceted aspect of Louis Vuitton, blending the past, present, and future and potentially collaborating with some of our favourite streetwear brands. 

_{Written By Lucy Walshe}

^{Header Image: @pharrell Instagram}

The post Pregnant Rihanna Is The Face Of Pharrell’s First Louis Vuitton Campaign appeared first on Voir Fashion.

Yves Saint Laurent 

Expectations were high, expectations were met. The French luxury house once again showed the world why they maintain their premium status. To say YSL understood the assignment for menswear AW23 would be an understatement. The chic eveningwear line featured long trench coats, white shirts, and high necklines.

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The whole collection, which brought the first day of the fashion week to a close, was sleek and clean-cut. Intimidating and smart, full monochromatic looks were emphasized with up-turned collars and pointed boots. Strong fabrics constructed robust coats which contrasted with satin oversized bows, giving a softness to the collection. One thing is for sure, sleek fashion was placed at the forefront of their AW23.  

Valette Studio 

Founded in 2020, we present the designer brand who are responsible for the collection that had us gasping. Designer Pierre-François Valette creates an aesthetic of ‘Casual Couture’ for both menswear and womenswear. The menswear, which showcased on day one, conveyed a hybrid of streetstyle and formalwear. Comfort is a key influence in their suit design process as well as the use of patterns and colour. New collections take new influences from art and culture in our society, expressing modern life. 

Similar to YSL, most of the looks were sleek and chic. An overarching theme of elegance is hovering over men’s AW23 looks so far. Sharp tailoring and classic pieces of menswear were given a revamp for a modern aesthetic, pushing the everyday societal fashion.  

Kidill  

‘Enfant Terrible’ by Kidill was a show to remember. The clothing debuted on skaters who rolled their way through the concrete building in front of stunned spectators. If the clothing wasn’t classed as cool enough, it certainly was after skaters performed tricks on rails and blocks. The performance gave life to the collection and captured the childlike playfulness which they harnessed during the design process.  

_{Image Credit: Isidore Montag}

The clothing itself was super cool. Super casual styles of oversized t-shirts and baggy matching sets. Edgy pieces with punk influence featured during the performance, which is signature to the brand’s style. Tartan patterns, badged jackets and bandanas- the collection was a skater’s dream come true.  

Egon Lab 

More punk styles have emerged for menswear AW23 as Egon Lab’s latest show has proved their punk influences are giving hardcore 2023 fashion trend. An edgy rooted brand, Egon Lab has the punk subculture running through its veins. Blending the genders in their collections as well as societies predetermined juxtapositions such as romance and rebellion.  

The show starred favourites such as Tayce and Palaye Royale, strutting down the runway in the designs of the French label. Huge exaggerated shoulders featured on boxy over-sized jackets, while other jackets were fully fur covered. Retro floral, tartan and gingham prints made re-occurring appearances on the runway giving flairs of the past in a modern light. Layers showed off conflicting patterns of skinny scarves and shirts on top of long-sleeved t-shirts.  

_{Words By Erin Wilson}

The post Breaking Down Paris Men’s Fashion Week For You. appeared first on Voir Fashion.

Louis Vuitton

“We are the world.” Virgil Abloh

Alexander McQueen

“Tailoring forms the backbone to this collection.”

“it’s about a beauty, an elegance, a rawness: a dark and a light. It’s not about street. So we don’t have a trainer” Sarah Burton

Dior Homme

“I’d call it romantic, rather than feminine,” Kim Jones

Thom Browne

“Please see the world through my eyes . . . please . . .” Thom Browne

Rick Owens

“it feels a little bit like a riot or Burning Man. It adds a sense of play and recklessness.” Rick Owens

Ami

“this season I wanted to escape, just for the weekend. I think slow is the new fast, because everything is so crazy now, you know, in the fashion industry. I feel I want to bring back something calm, tender, romantic, and soft.” Alexandre Mattiussi

Heron Preston

“I’m introducing ‘Style’ in different languages” Heron Preston

Dries Van Noten

“I wanted a collection which was really fresh, and about color.” Dries Van Noten

Yohji Yamamoto

“I wanted to explain that fashion became so boring.” Yohji Yamamoto

Junya Watanabe

“International Rescue,”

“the innocent childhood sensibility of obsessing over heroes and hobbies.” Junya Watanabe

Maison Margiela

“It’s the highest form of dressmaking, but for men . . . I hope it’s going to define a new sensuality, a new sexuality.” John Galliano

Lanvin

“I always like this space between: not formal and not casual. Not boring and not a caricature. It’s in between, a space where things blend. Lucas Ossendrijver

Photo credits: Vogue

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The post The Shape of Man to Come: Paris Fashion Week Spring ’19 appeared first on Voir Fashion.