The lucky 50 announced will be celebrated on Monday the 5th of December at The Royal Albert Hall in London for The Fashion Awards 2022. As one of the most anticipated moments in our annual fashion calenders, The Fashion awards will be a moment to celebrate the role of fashion in escapism, optimism, self-expression and fashion’s intersection with culture as a whole. It will also be a great opportunity for the fashion community to come together to acknowledge and commemorate those leading the charge for positive change within the industry.

This year also happens to mark the 5th year anniversary of the NEW WAVE: Creatives program, which offers the fashion community an opportunity to look back at the impact of the initiative in offering a platform to accelerate the careers of talented creatives and drive creativity forward.

BFC’s Chief executive, Caroline Rush, commented on the announcement: “This year’s NEW WAVE: Creatives are a phenomenal group of rising stars in the industry who represent the future of creativity in fashion. Over the last five years, the initiative has offered a platform to creatives from around the world to accelerate their careers and push culture and creativity forward. In 2022 we take a moment to mark five years of NEW WAVE: Creatives by looking back on the legacy as well as looking ahead to the future of our industry.”

The finalised list is an excellent resource for the global fashion industry as a whole, highlighting not only London’s position as a global hub of creativity but also the incredible success of both homegrown and international talent – all whilst celebrating those who play such a crucial role in the industry cultural reputation. Those picked as part of the NEW WAVE: Creatives will benefit from a sustainable, dedicated communications campaign including global PR, social media support across BFC’s channels for a year, and a purpose-built portal on The Fashion Awards website functioning as a great industry resource to facilitate the recruitment of truly exceptional talent.

The voting for this year’s picks began in June, with the previous NEW WAVE: Creatives directly influencing the outcome for 2022. An influential panel, comprised of the most influential, hyper-connected industry members from around the world were bought in to finalise the group of recipients for 2022. These include the ditor-in-Chief of GQ Middle East, Ahmad Swaid, Founder of Kloss Films, Alec Maxwell; Co-Founder of Matte Projects, Brett Kincaid; Designer, Bianca Saunders; Editor-in-Chief and Creative Director of Self Service magazine, and Founder and Director of Petronio Associates; Ezra Petronio, Stylist and Global Vogue Contributing Editor, Gabriela Karefa-Johnson; Founder of creative agency Push Button Generation, Harriet Verney; Stylist and Creative Director, Julie Pelipas; Editor-in-Chief of Vogue China, Margaret Zhang; Chief Creative Officer of Balenciaga, Martina Tiefenthaler; Founder of Lagos Fashion Week, Omoyemi Akerele; Model and DJ, Soo Joo Park; Vice President Womenswear Buying at My Theresa; Tiffany Hsu, Designer and Creative Director, Yoon Ahn; and Stylist and Creative Director, Yun-Kee Jeong.

Previous recipients of the NEW WAVE: Creatives initiative include  Creative Director & Editor-in-Chief, Ib Kamara; Photographer & Filmmaker Campbell Addy; Poet & Activist, Kai Isaiah- Jamal; Hairstylist Jawara Wauchope; Artist & Writer, Wilson Oryema; Photographer Leslie Zhang; Make-Up Artist, Celia Burton; Photographer & Image Maker, Tyler Mitchell; Stylist & Fashion Director, Tati Cotliar; Stylist, Harry Lambert, Stylist Leah Abbott and Poet, Cleo Wade. This global and diverse group of change makers are all now challenging the status quo within the industry and reinivograting fashion with their fresh, creative energy.

The Fashion Awards serve as the main fundraiser for the British Fashion Council Foundation, a charity that bring all the BFC’s initiatives under one umbrella, supporting future growth and success within the British Fashion industry with a focus on education, grants and business mentoring.

Words by Giuliana Zamudio-Lopez

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