As a completely new and somewhat darker aesthetic emerges with the onset of the Italian designer, we see this perfectly echoed through the brand’s Christmas campaign entitled “ Close You Eyes and Think of Christmas”.

The campaign delivers a chillingly dark twist to the warm and wholesome festive season that we all know and love. Created by Juno Calypso, the film explores the dance between the brisk reality and charming fantasy of the perfect British Christmas, staring Matt Smith, M.I.A, Naomi Campbell Kristin Scott Thomas and more.

We got chills, did you?

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