Gigi Hadid’s Bridal Look for SS19

One of the most iconic moments of Jeremy Scott’s career at Moschino has to be the SS19 show. The show began with a phone call from the one and only Gigi Hadid who warned Scott that he was late for the SS19 runway, Jeremy then declared that all he had for this collection were some sketches, a designer’s worst nightmare. Despite the implied chaos, Gigi Hadid closed the show in an impeccable bridal look with a train of butterflies following her down the catwalk. This was a moment that stopped everybody in their tracks, it was all anyone was talking about, and looking back on it now, we remember why.

He Predicted Midsommar for SS18

Jeremy Scott’s SS18 collection for Moschino was ahead of its time. You might be wondering how this collection was predicting the future, but if you look at the last few looks from the show some of the looks may remind you of a certain dress worn by Florence Pugh in 2019’s Midsommar. The moment that Dani is crowned the May Queen and is veiled in a gown of flowers has been recognised within pop-culture as one of the most iconic fashion moments in film (and that it was). Celebrities such as Ariana Grande and Halsey even entered into a bidding war over the gown. And while the Moschino looks were not the same as Pugh’s elaborate gown, the they definitely shared Midsommar’s floral influences. Spekaing of Moschino and the film industry, this collection was also home to Zendaya’s iconic butterfly dress that she wore to the premiere for The Greatest Showman. 

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Moschino or McDonalds for Fall 2014

For their Fall 2014 collection, Moschino shocked us all. Never in a million years would we have guessed that McDonalds would work its way onto the runway, but Jeremy Scott made that happen. Inspired by Franco Moschino’s own satirical outlook on the high-fashion industry Scott incorporated ‘junk’ into this collection, this time through junk food. The red and yellow combination was universally recognisable and the infamous ‘golden arches’ were bent into a heart-shape as a subtle nod to ‘Love Moschino’. 

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Puppetry for SS21

SS21 saw many shows go digital due to the Covid-19 pandemic, a development within the industry that required a lot of creativity. No-one seemed to jump at this opportunity as much as Jeremy Scott though, who recruited none other than Jim Henson’s Creature Shop to create 30-inch puppets to model his collection. Yes, you read that correctly, 30-inches. This meant that for every look there was a miniature, puppet-sized version ready to be modelled. This moment brought excitement and whimsy in a time of uncertainty and fear as Jeremy Scott did what he does best, made fashion playful again. There was even a puppet version of Scott himself who came out to close the show.

_{^{Photo Credit: Vogue Runway}}

‘Let them eat cake’ for Fall 2020

Inspired by Marie Antoinette, Moschino’s Fall 2020 collection was dramatic, extravagant and over-the-top, but what else would you expect from the 1800s? The Queen of France was the perfect muse for Jeremy Scott who always favours the elaborate in his work, but it also came as an exciting change from Moschino’s former investment in bringing ‘trash’ to the runway, as this time they favoured decadence. The collection was not all bustles and petticoats though, with looks inspired by Marie Antoinette’s most famous quote ‘Let them eat cake’ closing the show. 

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Moschino Barbie for SS15

 As we previously mentioned, Moschino likes to be ahead of the latest blockbusters, and while Barbie has been consistently famous since 1959, Jeremy Scott was re-imagining Barbie’s look long before Greta Gerwig. In 2014, Moschino based their entire Spring Summer 2015 collection off the character designing a fun campaign that brought dress-up into the world of adults.

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_{Words by Amelia Gregory}

^{Header Image: Jeremy Scott}

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After a moment of absence due to an Instagram ban, the rapper returned to announce a new unexpected collaboration. As most of his fans were expecting a music or fashion-related project, Kanye West came up with a partnership that no one expected.

He announced a collaboration with McDonald’s that will focus on the fast food chain’s packaging design.

The artist has been working with industrial MUJI designer Naoto Fukasawa to come up with a new burger box, which he revealed in an Instagram post, announcing for the occasion that the rest will be revealed soon.

Yesterday, he has shared a post on his Instagram stating:  “Ye teams up with industrial designer Naoto Fukasawa to reimagine McDonald’s packaging” Ye had also posted on his IG story with the caption: “Next week it’s the fries.” A direct reference to his famous song “Gold Digger”.

It has not yet been announced whether this collaboration will be accompanied by other elements, such as a menu in his name like Travis Scott and J Balvin, and whether his new packaging will be limited or used worldwide.

More details are to follow – are you feeling it?!

Words By Melodie Bital-Samba

^{Photo Credit: Kanye West Instagram}

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