According to John Galliano, his Artisanal collection for Maison Margiela AW18 represents “the raw, raw, undiluted essence, the parfum,” of the House.

In true Margiela deconstructing and redefining the silhouette tradition, Galliano has designed a collection that is crushed, squashed and mutated beyond conventional recognition. Layering is the essence of this oeuvre which interprets the concept of “creating your own world within a world that’s very troubled at the moment.”

Think sleeping bags, protective packaging, corrugated cardboard and spongy packing foam, all with a master’s touch and the quintessential Galliano cutting, draping and volume.

Add to this virtual reality headsets, iPads and iPhones attached to the models’ ankles filming the FROW, and it is clear to see that Maison Margiela Haute Couture AW18 marries conceptualism with artistry and adds a touch of modern elegance.

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