#luxurybrand Archives - Voir Fashion https://www.voirfashion.co.uk Sun, 13 Apr 2025 15:14:27 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.17 A Room With a Myth: The Most Iconic Luxury Hotels in Athens (and the Stories Behind Them) https://www.voirfashion.co.uk/post/a-room-with-a-myth-the-most-iconic-luxury-hotels-in-athens-and-the-stories-behind-them/?utm_source=rss&utm_medium=rss&utm_campaign=a-room-with-a-myth-the-most-iconic-luxury-hotels-in-athens-and-the-stories-behind-them Sun, 13 Apr 2025 15:14:25 +0000 https://www.voirfashion.co.uk/?p=96369 Athens isn’t just the birthplace of philosophy and marble perfection—it’s also home to some of the most legendary luxury hotels in Europe. Where else can you sip champagne on a rooftop with views of the Acropolis and stories worthy of a Greek tragedy? From neoclassical palaces to modern design gems steeped in myth and glamour, […]

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Athens isn’t just the birthplace of philosophy and marble perfection—it’s also home to some of the most legendary luxury hotels in Europe. Where else can you sip champagne on a rooftop with views of the Acropolis and stories worthy of a Greek tragedy? From neoclassical palaces to modern design gems steeped in myth and glamour, here are the most iconic luxury hotels in Athens—and the tales they quietly carry.

Hotel Grande Bretagne: The Queen of SyntagmaIf these walls could talk, they’d whisper secrets of royalty, rockstars, and revolutions. This 19th-century grande dame is the definition of old-world glamour. With opulent suites, crystal chandeliers, and a rooftop restaurant facing the Parthenon, the Grande Bretagne has hosted everyone from Elizabeth Taylor to Grace Kelly.
Iconic Moment: Winston Churchill once set up his wartime headquarters here. Today, fashion week afterparties toast on the rooftop.


Vibe: Chanel tweed, pearls, and timeless power.

Style Inspo

King George Hotel: Royal Roots, Modern MoodTucked right beside the Grande Bretagne, King George is its quieter but equally elegant sister. With its antique-meets-modern aesthetic, this boutique luxury hotel blends neoclassical bones with curated minimalism. A favorite for diplomats and design lovers alike.
Iconic Moment: Its Royal Penthouse Suite has hosted dignitaries and discreet fashion royalty.
Vibe: The Row in hotel form.

Style Inspo

Xenodocheio Milos: Greek Chic with a Side of CaviarLocated in a historic neoclassical building and home to the iconic Estiatorio Milos, this hotel is where minimalist design meets Cycladic elegance. It opened in 2022 but already feels timeless.
Iconic Moment: A modern revival of Greek heritage, with interiors that feel like they were styled by Athena herself.
Vibe: Marble columns, fresh white linens, silk kaftans and fig-scented candles.

Style Inspo

The Dolli: Boutique Beauty With a ViewOverlooking the Acropolis, The Dolli is a neoclassical mansion turned haute hotel. With museum-worthy interiors, an exclusive rooftop pool, and curated art, it’s pure modern myth.
Iconic Moment: The building once housed the Benaki family; now it’s where tastemakers check in for editorial shoots and discreet escapes.
Vibe: Greek goddess energy in Loewe sandals.

Style Inspo

New Hotel: Where Contemporary Art Meets Old AthensThis bold, design-forward hotel near Plaka is the brainchild of award-winning architects the Campana Brothers. With recycled materials, surreal sculptures, and a rebellious aesthetic, it’s for the fashion-forward.
Iconic Moment: Lauded as one of the world’s first sustainable luxury hotels with a personality.
Vibe: Y2K art student turned Paris fashion director.

Style Inspo

Ergon House: For the Stylish FoodiePart hotel, part modern agora, this stay above the Ergon deli blends Greek gastronomy with urban luxury. Open kitchens, olive trees, and minimalist suites make it a favorite for slow luxury lovers.
Iconic Moment: Voted one of Europe’s coolest concept stays.
Vibe: Linen sets, market baskets, and a coffee-table cookbook collection.

Style Inspo


Athens offers more than myth — it offers a kind of luxury rooted in history, hospitality, and high fashion. Whether you’re staying in a room once graced by royalty or checking into a minimalist suite with a marble past, these hotels remind us: in Greece, even your hotel has a story worth wearing.

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]]> Blvck Paris And Fornite Venture Into Fashion Fantasy https://www.voirfashion.co.uk/post/blvck-paris-and-fornite-venture-into-fashion-fantasy/?utm_source=rss&utm_medium=rss&utm_campaign=blvck-paris-and-fornite-venture-into-fashion-fantasy Tue, 10 Jan 2023 12:50:54 +0000 https://www.voirfashion.co.uk/?p=69970 This collaboration is for the gamers, tech lovers and early fashion adopters. Aka most bases are being covered. The new collaboration between luxury goods brand, Blvck Paris, and popular game, Fortnite, is exactly what we needed for stepping into the new year. If we weren’t certain already, this partnership is showing us how fashion is evolving and merging effortlessly with the digital sphere. This collab has settled our nerves for what to expect during this year of fashion and is taking 2023 in its stride. Before we divulge the amazing products which you will be able to purchase this month, let’s explore the brands and why this partnership works so well.

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]]> This collaboration is for the gamers, tech lovers and early fashion adopters. Aka most bases are being covered. The new collaboration between luxury goods brand, Blvck Paris, and popular game, Fortnite, is exactly what we needed for stepping into the new year. If we weren’t certain already, this partnership is showing us how fashion is evolving and merging effortlessly with the digital sphere. This collab has settled our nerves for what to expect during this year of fashion and is taking 2023 in its stride. Before we divulge the amazing products which you will be able to purchase this month, let’s explore the brands and why this partnership works so well.

Blvck Paris

Blvck Paris is a brand to keep on your radar if it is not already on there. Only created in 2017, Blvck Paris is a storm of success in the physical world as well as the digital. Their concept is simple; everything is black. Yet, that being said, their effect is significant. The French founder and designer Julian O’hayon designs luxury clothing and accessories with a strong emphasis on constructing a lifestyle. The brand utilises their social media incredibly well and is an account with very inspirational visual content. If anything will convince us time travel is real, its Blvck Paris, because they are encapsulating the style of future living.

Fornite

One of the most popular games from gaming giant, Epic Games, is of course, Fortnite. The digital world allows a space for creativity and endless possibility. With more than 400 million accounts, the game remains a popular realm for users to socialise with other gamers in a fantasy world, unlike anything which can be experienced in real life. Fortnite is no stranger to collaborations and have partnered with iconic fashion brands in the past, which suggests Fortnite and fashion will continue to entangle. We are thrilled to see how Fortnite continues to merge with fashion at an online and offline presence.

The Collaboration

Getting back to the matter at hand; the collaboration. A hybrid capsule collection between Blvck Paris and Fortnite is available this month from Blvck Paris stores as well as the blvck website with shipping offered worldwide. Monochromatic (of course, its Blvck Paris remember) accessories and clothing designed by Julian O’hayon and his team make up the valuable selection of products on offer. Described as sleek and striking, minimalist and modern, this is a collection we can get hyped about. High quality garments such as hoodies, shorts, shirts and t-shirts are available and feature beloved Fortnite characters such as Peely and Cuddle Team Leader. This collection is a dream come true for Fortnite fans and you will not want to miss out on this limited-edition creation.

Don’t worry as this collab will not break the bank, t-shirts are retailed at $90 and hoodies are starting at $120. If you are a Fortnite fanatic you will definitely want to browse the ‘Dark Mode On’ theme which features in the collection. For example, the Blvck x Fortnite tumbler for $65 which was specially designed for hydrating those long nights at the screen. 

A great start to 2023 fashion. The partnership not only makes sense but is creative and enticing. A great idea with an even better execution. 

Words By Erin Wilson

Header Image : Blvck Paris

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