What Is Nike RunTown?
RunTown is Nike’s latest brand experience designed to elevate the running lifestyle in London. Across two immersive floors, the pop-up offers Nike’s latest running innovations, including try-on lounges, product trial zones with treadmills, and a premium Nike Race Hub experience for dedicated athletes.

Ground Floor: Footwear Lounge + Product Testing
The ground level of RunTown is open to all athletes and visitors. Guests can explore:

The newly released Nike Vomero 18

Swift & Stride apparel collections

Running accessories including Nike Vision eyewear

This space includes a footwear testing area with treadmills, letting runners experience performance shoes in real time.

First Floor: Nike Race Hub for London Runners
Upstairs, the Nike Race Hub is reserved for:

Runners training for upcoming races

Regular runners visiting before or after a run

Athletes looking to test elite Nike race-day gear

Expect to find Nike’s top-tier race lineup:

Alphafly 3

Vaporfly 4

Streakfly 2

Zoomfly 6

Recovery, Services, and Customization
The Nike Race Hub also features:

A Fuel Bar to energize runners

Recovery Zone with tools from Hyperice

Free 1-on-1 treatments from Nike physiotherapists

Runners can also personalize their gear with Nike By You customization services — including engraving on footwear and access to a limited-edition collab with London run crew You Wasn’t Der.

Events, Talks & Creative Programming
During the pop-up’s two-week run, visitors can attend:

Running panels with Nike athletes & coaches

A custom cheer zone poster studio

Guest speaker sessions and creative moments

This makes RunTown one of the most dynamic running events in London this spring.

What’s Next for the Space?
Following RunTown, the location will re-open in Summer 2025 as a temporary Nike Oxford Circus store — a three-floor space dedicated to Nike Running, Football, Training, and Sportswear for men, women, and kids.

This location will serve as Nike’s retail hub while the new NikeTown London flagship is under construction, set to open in 2027.

Address: Nike Oxford Circus
253–259 Regent Street, London, W1B 2ER

RunTown Opening Hours:
April 17: 1:00–8:00 PM

April 18–19: 12:00–8:00 PM

April 20: Closed

April 21–26: 12:00–8:00 PM

April 27: 12:00–6:00 PM

April 28: 8:00 AM–8:00 PM

Discover More
Want to explore the full Nike RunTown programme in London?
Click here for full schedule and event details.

The post Nike Launches RunTown London: An Innovative Running Pop-Up Experience at Oxford Circus appeared first on Voir Fashion.

Opening as a leather luggage shop in 1921, the Gucci brand has gone through numerous transformations. Speaking to Elle, Michele described the centennial as ‘an opportunity to bear witness to Gucci’s eternal vitality that year after year, is reborn’. From Dapper Dan’s impact popularising the double ‘G’ monogram, to Tom Ford’s revival of the house through provocative collections, and finally, Michele’s eccentric, geek-chic feminine style, the house has gone in separate directions to eventually reach the coherent Gucci 100 collection. The pieces pay homage to the iconic designs which have come out of the house. Classic, brown leather loafers, bamboo bag handles, and chic trench-coats recall the timelessness of Gucci, whilst hoodies, sneakers, and slogan t-shirts remind us of the last decade of streetwear. 

Part of Gucci’s centennial celebrations are happening right here in London! Gucci Circolo, a pop-up concept space and store has opened in Shoreditch, which takes visitors through the recent Aria collection and Gucci 100 pieces. Similar pop-ups have also opened in Milan and Berlin. Collaborating with publisher IDEA, a curated bespoke bookstore containing rare fashion, art and photography books is also within the Gucci Circolo. Gucci’s links to music is referenced, with musicians such as Phoebe Bridgers and selecting music for the space. Also, a Gucci Cafe is also available on the top floor, making this venue an ideal creative space.

The centennial events continue this year with new events and collections planned for after the Gucci Circolo pop-ups to commemorate the historic designs of the Italian house. 

_{Words by Caitlin Sahin}

_{Photo credit: Gucci}

The post Gucci Celebrates 100 Years of House History With a London Pop-up appeared first on Voir Fashion.