£ 545

Agent Provocateur Dioni Plunge Underwired Bra

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£ 375

Agent Provocateur Dioni full brief

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Along with their 30th Anniversary coming up, Agent Provocateur have kicked off the festive season with a brand-new playful Christmas campaign starring couple Abby Clancy, model and podcaster, and her ex-footballer husband, Peter Crouch.

The festive short film was released on Wednesday 13th November, shot at The Marquis Cornwallis pub in London, and inspired by the brand’s 2015 “Love Me Tender” film.

Shot by Greg Williams in collaboration with Creative Director Sarah Shotton, the short film featured showstopping lingerie from AP’s Forever Collection, and draws on the brand’s London-cool DNA, trademark wit, and of course the must-have sensual lingerie.

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Dioni suspender

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Founded in 1994, Agent Provocateur’s campaign also stars long-time friends and collaborators, including an appearance from stage and screen star Jamie Winstone. Their focus is on empowering women and subverting the male gaze towards that by pushing boundaries as they continue to break ground with every collection.

watch here: https://www.youtube.com/watch?v=IJKj2YmmHcs

Words by Zlata Gavula

The post Agent Provocateur Release Christmas Campaign Starring Abbey Clancy and Peter Crouch appeared first on Voir Fashion.