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LFW40 aims to highlight London’s unique creative communities, independent businesses, and its status as a leading cultural capital. This year’s schedule introduces exciting new talents and established names, promising a vibrant and diverse array of fashion presentations.

New designers on the schedule include:

• Harris Reed
• Patrick McDowell
• Standing Ground

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These newcomers will be presenting alongside Completedworks and EDELINE LEE, both of whom have been awarded coveted Catwalk slots. Additionally, Mithridate will join the schedule with a special Presentation format.

Returning Designers:

• Kent & Curwen
• Nensi Dojaka
• TOGA

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This season’s schedule is packed with noteworthy shows and presentations from renowned designers, including:

• 16Arlington
• Ahluwalia
• Burberry
• Chopova Lowena
• DAVID KOMA
• Dilara Findikoglu
• Emilia Wickstead
• ERDEM
• FASHION EAST
• KNWLS
• Richard Quinn
• ROKSANDA
• Simone Rocha
• TOVE

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A major highlight this season is the return of the BFC NEWGEN Show Space at the iconic 180 The Strand. This platform will feature both physical and digital activations from emerging designers.

Physically Presenting BFC NEWGEN Designers are:

• AARON ESH
• ANCUȚA SARCA
• Charlie Constantinou
• Chet Lo
• DI PETSA
• DERRICK
• HARRI
• Johanna Parv
• Karoline Vitto
• LUEDER
• MASHA POPOVA
• Paolo Carzana
• Pauline Dujancourt
• Sinéad O’Dwyer
• The Winter House
• TOLU COKER
• YAKU

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Digitally Presenting BFC NEWGEN Designers:

• Kazna Asker
• Leo Carlton
• Steve O Smith

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The final schedule, including specific timings and formats for each activation, will be released in August 2024. This comprehensive schedule will provide further details to ensure attendees can make the most of this landmark event.

The hybrid approach adopted by LFW September 2024 seeks to combine the best of both worlds. By offering both physical and digital presentations, the event maximizes accessibility and engagement while maintaining the irreplaceable experience of live fashion shows. This approach allows designers to reach wider audiences without sacrificing the intimate, impactful moments that define traditional runway shows.

As the fashion industry continues to adapt and innovate, the balance between physical and digital presentations will likely evolve, reflecting changes in technology, audience preferences, and global circumstances. For now, the hybrid model offers a dynamic and inclusive way to celebrate fashion, ensuring that creativity and innovation remain at the forefront.

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Accreditation for LFW September 2024 is now open. It is available to fashion industry professionals such as press, buyers, influencers, stylists, photographers, broadcasters, and sales agents. Interested parties can apply for accreditation here. 

Additionally, the LFW City Wide Celebration returns this season, offering a range of events and activations open to the public. This initiative aims to engage the broader community, making fashion accessible to everyone. As LFW40 approaches, the anticipation builds for a week filled with creativity, innovation, and celebration of London’s pivotal role in the fashion world. Stay tuned for more updates and prepare to witness fashion history in the making.

_{Written By Bethan Gwynne}

The post London Fashion Week September 2024: Celebrating 40 Years of Fashion Excellence appeared first on Voir Fashion.

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BFC Chief Executive, Caroline Rush, shares her thoughts on LFW40: “As we continue our celebrations of LFW40, we are thrilled to share a new concept for LFW June which will amplify our designers and promote the diverse menswear businesses, from streetwear to Savile Row, as well as retail in the city. We will celebrate and pay homage to some of the cultures which contribute so much to the UK fashion industry, the aim is to build on this with different cultures each year.“

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She goes on to say “The new format is a direct result of the conversations we are continuously having with the BFC community (designers, media, UK, and international retailers). We want to ensure we are recognising the business needs of our designers and providing them with a global showcasing platform which is both relevant and beneficial. This iteration of LFW is a really exciting opportunity to future proof and innovate the UK’s fashion showcasing capabilities and highlight the city’s point of difference during Men’s fashion month.” 

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On the first day, 7^th June, the BFC will take over the Institute of Contemporary Arts (ICA) with a triple-threat of guest curators aimed to create a cultural programme of events that will celebrate three of the cultures that have made a rich and significant contribution to the British fashion industry. LFW40 will be centred around and informed by three cultures this year: Black culture concentrating on self-love; South Asian culture focusing on pattern, textile, and craftsmanship; and queer culture spotlighting young creative voices from the trans community. British brands and designers will aim to tell the stories of the communities within these cultures, with LFW40 providing a platform for the members of those communities to tell personal stories and give perspectives on what their culture means to them.

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The programme of curated cultural events will consist of a myriad of activities including three events by special guest curators:

• Afternoon “T” – “You make this place beautiful” hosted by poet, model, consultant, and visibility activist Kai-Isaiah Jamal
• Conversations: A dinner celebrating South Asian impact on British fashion hosted by writer and creative, Simran Randhawa
• Sound & Harmony: Spotlighting Black artists hosted by award winning radio and television broadcaster, Clara Amfo. 
• All photographed and exhibited by photographers Dani D’Ingeo, Stephen Akinyemi, and Tami Aftab 

As well as a celebration of culture, the weekend also marks the 40^th anniversary of LFW June. The BFC will celebrate the breadth of British menswear with a ’40 for 40’ programme in honour of LFW40. This programme will include a bill of 40 activations hosted by British brands and designers across London. From Savile Row to sportswear, the event will consist of catwalk shows, presentations, and events that will provide designers and their brands with a powerful activation space allowing them to showcase their talents in menswear creation. 

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The ’40 for 40’ programme will include:

• Designers scheduled include LOVERBOY, denzilpatrick, Charles Jeffrey, HARRI, and QASIMI.
• The announcement of the winner of the BFC/GQ Designer Fashion Fund 
• Intro to Savile Row with clothsurgeon, Gieves & Hawkes, Richard James, The Deck and more
• Run Clubs with LABRUM Run Club Powered by Adidas and 247 by Represent
• Designer showcase at the Groucho Club with CARLOTA BARRERA, denzilpatrick, DERRICK, HARRI, KYLE HO, LUEDER, Paolo Carzana, and ROKER

On Saturday 8^th June, the BFC will open up to give us ‘Consumer Day.’ This will open LFW to a consumer audience, inviting guests to observe the cultural programmes at the ICA. In addition, 1664 Blanc will host an activation titled ‘Explorations in Blue’ which entails four exclusive panels discussing key issues that face the industry with experts including Charles Jeffrey, Munroe Bergdorf, and Rejina Pyo. Tickets can be found here.

_{Written By Bethan Gwynne}

The post London Fashion Week’s 40th Anniversary Celebrates Culture appeared first on Voir Fashion.

Di Petsa

Greek designer Di Petsa channelled her recent heartbreak into one of the most talked about collections for the week. The collection took inspiration from the designers own Greek Orthadox upbringing and with Greece just finally legalizing same sex marriage, the collection was a fitting display of love.

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With high profile models like Cindy Kimberly, Duckie and Jessie Jo Stark dripping in bells – the show definitely impressed. The collection encapsulated the overall goddess theme of the Di Petsa brand, with a display of Venus being birthed on the runway mixed with their signature wet look, trompe-l’oeil illusion dresses.

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Sinead O’Dwyer

Last Season, Irish designer Sinead O’Dwyer hosted her show at her alma matter – The London Royal College of Art MA classroom. The designer chatted with a journalist as her models walked and displayed her pieces. It was a refreshing change for attendees and set excitement for her proceeding shows. 

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This year, the show was hosted at the Old Selfridges hotel, pivoting to a far more central focal point, which was a theme that seemed to extend to the clothes. The designer went back to the brands basics and expressed she focussed her design on body shape, “I design for a diverse body, that’s the thing that drives the brand.” Which we can completely identify with here at VOIR. “From the very beginning of every design, I’m thinking about those body shapes, what sort of garments they might want to wear and how I can interpret things.”

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Simone Rocha

After a jaw dropping display of mature elegance at Paris Haute Couture fashion week, Simone Rocha is riding the wave right into London. The Irish born designer seems to be on an ever-proceeding incline to becoming one of the biggest names in fashion after taking over the Jean Paul Gautier show and receiving praise from the designer himself.

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Her London Collection took a far more playful, childlike approach with models carrying stuffed animal toys as accessories. She also took the opportunity to announce yet another Rocha x Crocs collaboration, which worked perfectly with the youthful vibe of the collection. 

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JW Anderson

JW Anderson put a charming womenswear spin on the eclectic Grandpa trend that’s been circulating for the last few months. They did this by utilising chunky knits, thick wool coats, tweed, English style under garments and lots of slippers.

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Anderson cited Last of the Summer Wine, a British sit com based around old age pensioners in Yorkshire, as one of his key inspirations.  He captured this Northern aesthetic perfectly and the collection offered itself as a comfortable slice of British nostalgia.

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Dilara Findikoglu

Turkish-british Dilara Fındıkoğlu has become one of the most anticipated collections, not down to but aided by her recent success dressing Margot Robbie for the Barbie premiere after party. The designer chose to host her show in a church, which she sees as a “safe space”. 

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The much-awaited collection consisted of corsets, bodices, bright reds and deconstructed under garments. The idea behind the collection was to “destroy the corporate man “and rebel against male-built society. “I am really into the female form and as a female designer, I just need to celebrate the body,” Fındıkoğlu was reported saying.

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Dreaming Eli

Dreaming Eli is one of the designers to watch, founded by the incredibly talented Elisa Trombatore, who graduated from Central Saint Martins in 2021 with an MA in Fashion. The brand aims to empower women and fight against stereotypes through it’s designs, encouraging power in femininity as well as balancing it with power and danger. 

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Her SS24 collection was titled “Wild Hearts Bleed” and the entire collection encapsulates her the strength and beauty of femininity. The designer achieved this by using boned corsets with hard structured silhouettes, and pairing them with soft colours and delicate fabrics.

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_{Written By Lauren Dickson}

The post LFW40: Whilst Celebrating 40 Years Of London Fashion Week, Who Stole The Show? appeared first on Voir Fashion.