News of the rebrand comes just a year after Kim sold the majority percentage of the beauty brand to Coty for $200 million. While the deal was announced in 2019, it wasn’t finalized in January of this year. “I’m so proud of how the KKW brand has grown over the past four years, and I look forward to working with Coty for the next phase of innovation, advancement and the ability to bring new launches to customers all around the world,” Kim explained in a press release at the time. “This relationship will allow me to lead the development of the creative elements that I specialize in while benefiting from the incredible resources of an established company like Coty.“

Although we don’t have information other than the statement listed below, here are our top picks for you to get your hands on before August 1st. Move quickly though, as a sale like this comes around once in a blue moon. 

Night Sky Eyeshadow Palette

With a range of soft and smoky pinks, these shadows are ideal for your next date night. Each formula is easy and blendable and the pocket size is perfect to accompany you when traveling.

£ 14.47

KKW Beauty Eyeshadow Palette Night Sky

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Ultralight Beams Powder Singles

What a bargain. For only $2.70 (£2.31)you can get an ultraviolet glow that can be used on your cheekbones, eyes and body – available in 7 beautiful shades.

£ 2.31

KKW Beauty Ultralight Beams Powder in Iridescent

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£ 2.31

KKW Beauty Ultralight Beams Powder in Peach

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£ 2.31

KKW Beauty Ultralight Beams Powder in Lavender

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Best of Reds Lipstick Set

Who doesn’t love a red lip? With these shades coming in True Red, Orange Red, Vivid Blue Red and Deep Crimson you can mix to achieve an enviable finish.

£ 37.60

KKW Beauty Best Of Reds Lipstick Set

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Skin Perfecting Body Shimmer

These made waves when they first dropped – the body shimmer is a go-to for an effortless glow. The formula is water-based and contains highly reflective pearls for a wash of colour and shine while moisturizing the skin. Available in 4 beautiful shades.

£ 20.25

KKW Beauty Skin Perfecting Body Shimmer

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Glitz and Glam Gloss

The eyeshadow palette is already sold out, but you can still get your hands on the Glitz and Glam High-shine gloss. A gorgeous gold sparkle, these can be worn over your lipstick or on their own for a pop of drama. Highly pigmented, you can also cop the shade in Black Cherry for the evening. 

Flashing Lights Pressed Powders 

We love these. A statement eye is very in right now, so there isn’t a better time to invest in some colourful shades for the summer. These powders leave a pearlized finish that can be applied wet or dry with your finger or a brush, depending on what intensity you opt for. We love the Metallic Royal Blue or the Metallic Bright pink. 

£ 2.28

KKW Beauty Flashing Lights Pressed Powders

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£ 2.28

KKW Beauty Flashing Lights Pressed Powders

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Words By Rosina Findlay

The post KKW Beauty Is Rebranding: Here Are Our Top Picks For The Sale appeared first on Voir Fashion.

When the coronavirus crisis occurred, it has to be said, the beauty industry opened their hearts, pockets and minds to aiding the pandemic that has panicked the world. Yes, mass charitable contributions and fundraising efforts have been produced by some of the biggest brands out there during this unprecedented time, but give credit where it’s due to the beauty communities doing the most. Not only have the donations and discounts been appreciated, but the usage of resources to create necessary materials such as hand sanitiser cannot go unnoticed. And just when you thought they had provided all the help they could give, in comes the creation of Beauty United, founded and lead by Beautycon CEO, Moj Mahdara.

Mohdara has rounded up some of the headlining beauty and wellness brands on the scene including Gwyneth Paltrow’s Goop, MAC cosmetics, Too Faced, KKW Beauty and Kylie Cosmetics just to name a few. That’s right, and she’s even got makeup and skincare newcomer Victoria Beckham Beauty on board too. This squad of over 40 of the biggest labels in beauty are on a mission to help those in need on the frontline. How will they do this you ask? Two ways. Firstly, they aim to support and encourage – as well as contribute to – the existing Frontline Responders Fund, hoping to help them reach their target of $10 million to be used for protective gear and medical transport. Additionally, the brands will be doing as much as they can to personally produce beauty materials in their own factories for frontline workers in need.

Their first ploy was the Jacob Javitz Center in New York, which previously used for large scale conventions and the home to Beautycon, is now a makeshift hospital housing over 225 COVID-19 patients manned by the military.

Mahdara set out Beauty United’s founding reasons stating, “I stand in solidarity with beauty and wellness founders to mobilize the resources we have to support doctors, nurses, and all the healthcare workers on the front lines of this pandemic. We are resolved to support in collective actions that can have a big global impact. Now is the time to be UNITED.”

Having been up and running less than a week, they’ve accumulated over 3,000 followers on Instagram and it has to be said this is one unity that is going above and beyond to help those who need it most. To find out who else joining the crusade and keep up with their efforts, check out their Instagram @thebeautyunited and donate if you can.

Words by Amy Arfi

Graphics by Katie Janes

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The post Beauty United: Beauty Bosses Come Together in a United Front to Aid COVID-19 appeared first on Voir Fashion.