Dolce & Gabbana released its new mind-blowing campaign for the sublime men eau de parfum Devotion, which is set to launch on January 26th 2025. The campaign is innovative but with the classic D&G Italian style, which makes the brand so loved all over the world. The typical Italian location of the market highly contributes to the charm of the ad, which is elevated by the Dolce & Gabbana clothes that the stars are wearing, that resemble La Dolce Vita style with traditional Mediterranean elements such as flowers. Sex symbol Michele Morrone also brings a twist of Italian beauty to the perfume campaign, while Maya Jama embodies a strong femme fatale with her beauty. The breathtaking Italian actor Michele Morrone, previously starred in a Netflix show among others and TV presenter Maya Jama is also a model and influencer. The campaign was directed by the incredible Giuseppe Tornatore. The clip sees dark haired statuesque beauty Maya Jama walking down the streets of Palermo with a black floral print dress, a black lace veil and black stilettos with D&G logo. Her hair are styled in a slightly messy bun and her makeup is natural with a hint of colour on the lips. She is also wearing Dolce & Gabbana earrings. Michele Morrone on the other hand, is wearing a white shirt with a matching white foulard, which then Maya tenderly steals. Maya Jama is holding hands with Morrone and in a moment of playfulness and complicity they separate. In this instant the beautiful Maya styles her black veil on her head and walks away in a crowd of women dressed just like her, with a black floral dress. Charming Morrone then approaches one of the women thinking it was Maya. But it wasn’t. In a moment of theatrical tension then the women all put their hands, tangled with black rosary, onto Michele Morrone’s face. He is closing his eyes embracing the moment. Then the exquisite perfume appears in a transparent bottle with a silver heart with D&G logo in the middle. The delicious fragrance has notes of spicy coffee which recalls Italian traditions, deep patchouli and fresh lemon for a hint of Mediterranean mystic. The perfume will launch on January 26th 2025, and will be available in all Dolce & Gabbana stores. Devotion it’s the perfect gift for Valentine’s day to surprise your better half with a fragrance you won’t be able to resist.

Image credits Dolce & Gabbana

Words By Camilla Morgante

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Dsquared Milano Fashion Week Digital

Day three of Milano Fashion Week Digital has been and gone with iconic Italian designers including Versace and Dsquared2 giving us exclusive previews into their up and coming collections. It was a day not to be missed, so we have caught you up on our favourite fashion highlights from the digital event.

Philosophy di Lorenzo Serafini

Philosophy di Lorenzo Serafini Resort 2021

Named as “The joy of dressing” Italian designer Lorenzo Serafini drew inspiration for his latest collection in the depths of lockdown, after feeling the sudden desire to get glammed, dressed up, and to celebrate the return to normal life; as we all felt during the lockdown. Hence, making it appropriate to inject a message of optimism and strength into this Spring 2021 collection.

To embody this emotion, the collection strikes a balance between ‘city glamour’ and ‘countryside elegance’, devised for the Philosophy girl. The collection is balanced out by leisurely looks, like a white floral detailed dress, a ribbed vest and a striped off the shoulder shirt, counteracted with extreme high waist jeans, a pink and black tartan corset paired with leather pants and a ruffled red polka dress. The use of layers integrated with each look gives an effortless glam for either day or night attire.

TODs: Studio Pre-Spring 2021

Tods Studio Pre-Spring 2021

Putting aside his concerns and apprehensions of the future, following a Covid-19 era, Creative Director of Tod’s, Walter Chiapponi, made a commitment to praise Tod’s craftsmen and the factory workers who’ve brought their designs to life.

The pre-spring line-up gives off a fall aesthetic with a muted palette motif through colored yarns and cotton. Jackets were a major part of this collection with a puffed red parka taking centre stage, a cropped biker jacket, and a khaki camo cargo jacket, all paired with casual attire to give a youthful underlay to the collection. Giving off a 70’s sporty vibe, with twists of sophistication and class, it’s a collection that is fashion-forward but keeping with their signature classical style.

Tod’s Studio: Pre- Spring 2021 from Tod’s Youtube Channel

Dsquared2: Men’s and Women’s Pre-Collection S/S 2021

Dsquared2 Men’s and Women’s Pre Collection S/S2021

Keeping in line with their signature athletic and street style aesthetic, Dsquared2 gave us a taste of their Pre-Spring/Summer 2021 collection to showcase their men’s and women wear in an exclusive MFW pass to their backstage set. The collection includes energetic, sporty pieces embellished with their iconic Dsquared2 logo and coloured details. Carefully selected technical fabrics, including nylon, cotton, maintain a casualness to the apparel seen in sweatshirts, oversized suits, denim, and pull over parkas.

Dsquared2 Spring/summer 2021 from Menswear

Versace: Flash Collection

Versace could not have selected a more appropriate way to tease their up and coming Flash Collection. As soon as Donatella takes the reins and know we are in for a treat. Especially for Milano Fashion Week Digital, Versace not only gave us a live insight into their latest collection all the way from Milan itself but simultaneously, A J Tracy exclusively debuted his new track alongside models, showcasing the collection. Taking the digital fashion show to an entirely new level, we were presented with a very 1990s/noughties style music video. There was no glitz. There was a little glam. But it wasn’t needed. The clothes and AJ took centre stage.

Inspiration? Donatella spent the majority of her lockdown in Milan, like all of us, wondering about the pitfalls of sustainability in the fashion industry and came to the decision of ‘flash collections.’ Definition? A flash collection is a small collection that can be presented, produced, and delivered to stores faster than regular-sized collections. The idea? To reduce the overproduction of clothing that contributes to the fast fashion industry and to reduce waste that often comes with it.

Keeping in line with iconic Versace designs, the clothes with this collection are just as audacious and unapologetic as the designer herself. Mixing the iconic Medusa symbol with its most recognizable luxury print, the collection is balanced out with modest and sophisticated items that complement the “flashiness” of the collection. Cobalt blue, navy and snake print ash grey is the colour motif, flattered with hints of green and yellow, presents a slightly mysterious atmosphere to the collection that will not go ignored once the collection drops.

Versace Flash Collection from Versace Youtube Channel

Numero 00: Vietato Non-Amare Men’s SS21

Numero 00: Vietato Non-Amare Men’s SS21 from Menswear

“Love is freedom. We are all equal” is the underlying message of Numero 00 SS21 collection. Titled “Vietato Non-Amare” the short film explores the relationship between love and freedom as Italian designer Valerio Farina shows how love is represented through people and places in honor of Milano Fashion Week Digital.

In light of the message he is portraying with this collection, fabrics and colour palettes were carefully selected in order to embody the freedom of expression and to reinforce the message that “we are all equal” in a time where we are chained with restrictions in the way we love and show expression. Block white and black, combined with sandy beige and baby blue, sit at the forefront of the collection that when combined with geometrical prints present a very urban and edgy collection, true to Numero 00’s name.

Words by Clare Stephenson

Media from Official Collections

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