In the modern music world, it’s not so difficult to find artists who dip their toes into different genres, but it is almost impossible to find someone who does it to the same level of quality and meticulous attention to detail as IAMDDB.

Take just one listen to any IAMDDB track and it’s clear she has a sound quite like no other. Raised in Manchester but born in Portugal, she has been exposed to music from all across the world and even played in a band in Africa while visiting her Dad back in 2015. Her influences sprawl from Erykah Bhadu to Bob Marley and stylistically she pulls from components of jazz, R&B, and hip hop to create a lush and entirely unique sound. Her creativity knows no limits and her refusal to conform to not just British musical norms but music as a whole is what makes her such a special talent.

Not many artists can float between different styles this effortlessly and be so experimental with their cadences, rhyme schemes, and production but IAMDDB makes it look like a walk in the park. Her first viral hit ‘Leaned Out’ was just scratching the surface on what she’s capable of as her bouncy trap production and silky vocals took social media by storm. Usually, when an artist finds this winning formula they’ll stick to it, cultivate it and focus their whole attention on that one popular style. Fortunately for us, it seems the last thing IAMDDB wants to do is make her sound predictable and stagnant.

On her 2019 EP Swervvvvv.5, there were even instances where she strayed from her typically melodic and laid-back deliveries and attempted some more aggressive styles of rapping. All of which hit just as hard as she intended. As she progresses she continues to find new ways to innovate the genres she so IAMDDB has never set herself any boundaries and continues to thrive on her own terms, incredibly she still hasn’t signed a major label deal and has released all her music independently. It seems that by not tying herself to a major label there is no pressure on her to sacrifice her creativity for commercial success and she’s most definitely thriving this way.

IAMDDB- Sweg, from IAMDDB Youtube Channel

IAMDDB may not have the huge mega-hit that everyone on the planet knows but she is providing something much more substantial and intriguing than that. Over the years her evolution as an artist has been nothing short of incredible and she continues to crush stereotypes of what a rapper is and can be. She’s proving to everyone it’s okay not to follow the rules.

Words by Chris Saunders

Graphics by Latisha Fleckenstein

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The post Everything you need to know about IAMDDB: Female Icon of the Future appeared first on Voir Fashion.

The American brand has scouted a diverse range of models for this new collection. IAMDDB is joined by Jelani Blackman, Paloma Ford, and Salma Slims and the campaign praises their individuality, talent and diversity.

Tommy Hilfiger’s 90s Fly sneaker is back and better than ever. The Fly sneaker is making the ultimate comeback, originally debuting back in 1997 but now following the chunky Dad trainer trend we’ve been seeing everywhere. The capsule collection celebrates the brand’s sailing heritage with an on trend streetwear twist.

Christian Oita is the Photographer/filmmaker of this nostalgic campaign and we think that he did an incredible job of resonating with the 90s era but also bringing a fresh, urban take to appeal to the younger, fashion forward audience of Tommy Hilfiger.

Shoppers will be able to shop the collection and pick up a pair of the throwback Fly sneakers on May 9 at tommy.com.

The post IAMDDB Stars in Tommy Hilfiger 90s Throwback Campaign appeared first on Voir Fashion.

A new generation takes on style in a big way as the sportswear brand Diadora launches its Spring/Summer 2018 ad campaign. Photographer Nicolas Prado shot the campaign in Lisbon. The result is an ode to defiance through the eyes of today’s youth. IAMDDB, Rkomi and Joan Thiele are the three main characters of the campaign, all of whom are young up-and-coming musical talents. The brand hires real people once again, who embody the brand values, to speak to today’s youth through a true language.

THE CAMPAIGN

Split into two teams— Team one ancient Roman warriors in magnificent masks fight in a multisport parkour battle. It all starts with Rocking the court as a group of young people play street tennis. The other team of young men is watching from behind a wire fence. When the players turn towards the male gang, masks are hiding their faces. The leaders of the two teams give each other a challenging glance: as it commences the start of the street battle!

Competing in a freestyle soccer match later, the two groups face each other again. The masked squad dominates the other one a bit in a tough fight for the ball. After that, a new challenge begins. The two groups battle again as they race at top speed in the streets on fixie bikes, snaking in and out between cars, taking turns in controlled skids.

Finally, the two groups meet face-to-face for one last time. The masked leader shows his face: it’s actually a woman! The whole masked squad does the same, they are all young, confident and proud women who are powered by defiance. Defiance captures what Diadora wants to convey through this collection and through the audience’s eyes: the spirit of resistance. That’s what today’s young people are looking for.

THE INFLUENCERS

The three influencers for the campaign are real people: young protagonists who are part of the Diadora crew and who share the brand’s values and image. The key elements that connect the brand with these young talents are passion, authenticity and courage.

IAMDDB, @iamddb

The frontwoman of the masked female squad IAMDDB, is a 21-year-old English singer, songwriter and producer heading on a major European tour in 2018.

Rkomi, @rkomimirko

The leader of the male team Rkomi, is an up-and-coming 23-year old Italian artist and songwriter, currently in the middle of his tour. Finally,

Joan Thiele, @joanthiele

Joan Thiele is a 25-year old talented Italian singer and globetrotter all set to tour Europe this year on a series of gigs.

THE COLLECTION

Diadora Sportswear’s SS18 collection embodies the dreams of the future and the victories of the past. Iconic athletic wear of yesterday’s heroes makes a comeback with modern takes, including Diadora’s favorite style B. Elite, once sported by legendary tennis players and now worn regularly by the younger millennial generation. Always keeping the iconic shape of the original model yet adding new colors and options. Past and future merge in creating a streetstyle collection that highlights shoes yet includes clothes too, all to offer the coolest of total outfits. Designed for him, the tracksuit features the timeless ‘80s inspired polycotton Diadora track jacket and the new fitted pants which get a contemporary slant thanks to color blocking and unique edgy detailing. For her, watercolor pastels are the true protagonist: on the track jacket – shaped with a new feminine silhouette though with tomboyish flair still intact – or in the form of a sporty dress.

The worldwide release date, for the Diadora SS18 collection at select multibrand stores and sneaker shops, is February 16th. See

Diadora.com or @diadoraofficial for more info.

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The post The Dreams of the Future and the Victories of the Past: Diadora empowers Women for SS18 appeared first on Voir Fashion.

2017 has been a great year for music, both from established artists and fresh talent. As the year draws to a close, we are thinking ahead to 2018 and the artists that are shaking things up…….a lot.

Female empowerment is present, and here we feature the talented British music artists who will be achieving greater things in the year to come.

STEFFLON DON

Signing a huge record contract, creating her album, and working with some of the biggest names including Drake, it is fair to say 2017 has been a huge year for Stefflon Don. 2018 is also looking bright, and we are excited to see what this next great hip-hop star will release.

Take a look at Stefflon Don’s recent collaboration with Skepta below

NADIA ROSE

Shortlisted for BBC’s Sound of 2017, and the release of successful singles, Nadia Rose has started to rise in the UK rap scene. With 2017 heralding great beginnings, we are looking forward to new releases in 2018.

Check out Nadia Rose’s feature on Da BeatFreakz song, More Money

MABEL

With an impressive and international heritage, it is no surprise that Mabel also shares the talents of her double Brit-winning, Ivor Novello and Grammy-nominated mother, Neneh Cherry. But Mabel is making her own way in music, something we are excited to see continue in 2018.

MS BANKS

An artist who has brought her unique perspective to the Grime scene, Ms Banks has continued to remind us why she is a rising star. After a shout out from Nicki Minaj in 2017, we imagine 2018 could be the year Ms Banks’ popularity continues to grow.

RAYE

Our Issue 20 cover star for the female empowerment issue, Raye is not your average artist. Bending the rules, she is fast-becoming one of the hottest voices in pop and we believe her rise will continue into 2018.

JORJA SMITH

With charisma, skill and talent, we are not surprised Jorja Smith’s career has really picked up. After being shortlisted for BBC’S Sound of 2017, she has continued her musical growth, collaborating with some of the biggest names. Already beginning 2018 by winning the BRITS Critics Choice, we can’t wait to see what 2018 will bring.

IAMDDB

Up-and-coming in music, IAMDDB, is starting to make her name known in the industry. From song-writing to music videos, IAMDDB is in control, sharing experiences, life and empowerment within her music.

#2018

The post The Brit Pack: Female Artists to watch in 2018 appeared first on Voir Fashion.