Prada Holiday 2025 — A Winter’s Tale on Wheels

Prada’s campaign takes us on a winter road‑trip, five protagonists riding through snowy forests in a
cinematic short directed by Glen Luchford. With Maya Hawke, Damson Idris, Letitia Wright, and
more, the campaign is pure movement, a convoy of light through dusk. Prada’s official line: “a
winter archetype: rediscovery, return, and the joy of shared stories.” The visuals (vehicles cutting
through ice‑blue terrain, knitwear layered under leather trenches, warm candle‑light against frost)
call not only for purchase, but recollection.

Mulberry Holiday 2025 — “Here We Go Round the Mulberry Tree”

Rooted in British heritage, Mulberry’s festive campaign is an evocation of gathering. Friends
beneath a Mulberry tree gather, exchange bags like keepsakes, and the narrative arcs through
folktale‑like friendship. There is charm in the details: Penelope Tree, Cora Corré, a softly lit
banquet table, the Mini Heritage Bayswater bag passed between hands. For fashion that values
context, this campaign offers nostalgia. It is not retro stylings, but memory‑spun accessories. It is a
luxury as heirloom and tokens of traditions.

Coach Holiday 2025 — “The Gift for New Adventures”

Coach turns the season into motion: ambassadors Elle Fanning, Charles Melton, Kōki, SOYEON,
Griff and Ravyn Lenae in a campaign that redefines gifting. “For us, gifting isn’t just about giving
something beautiful — it’s about inspiring someone to take the next step in their own story,” says
Joon Silverstein, Coach’s Chief Marketing Officer. The Tabby bag, the Empire silhouette, and the
Brooklyn pop‑up leather piece do not pose as trophies. They are companions in new chapters. In a
world that treats luxury as status, Coach frames it as a curated journey.

Boss Holiday 2025 — Gilded Gifts & Quiet Power

Boss takes the holiday luxury story into a golden place: structured silhouette meets gift‑wrapped
mythology. When fashion becomes the setting for a story rather than just a display, Boss enters the
room. It is polished, architectural, and assertive. It echoes the mood of modern luxury women who
see every outfit as a possibility

Gucci Gift 2025 — Four Acts of Festive Travel & Legacy

Gucci’s holiday campaign unfolds like a mini‑series: across continents, across generations.
Sabato De Sarno imagines legacy in motion. Solange and Tina Knowles appear, Florence appears,
afar from the simple tree and bauble. It’s a luxury story told in timelines and destinations.

Tommy Hilfiger Holiday 2025 — Prep Redefined by Jisoo

K‑pop star Jisoo anchors the campaign, taking Tommy’s American‑heritage codes into a global
holiday. Varsity jackets, wide‑leg jeans, tailored bomber over a pleated miniskirt. It is a culture
mash‑up turned festive narrative. What was once preppy is now cross‑continent; what was once
collegiate is now couture.

Louis Vuitton Holiday 2025 — “Le Voyage des Lumières”

Louis Vuitton blends travel with festivity: a snow‑globe carousel, elegant trunks stacked like future
heirlooms, the horizon of light and luxury converging. The campaign spells journey the way
fragrance spells memory. For style lovers fully conscious of wardrobe as metaphor, this campaign
stands out not for what is worn, but why it is worn.

Max Mara Holiday 2025 — Quiet Camel, Winter Camel
Max Mara takes its staple camel‑toned coats and places them in a serene winter reverie.
Snow‑dusted landscapes, minimal embellishment, editorial pace. It is the luxury of restraint.
When less becomes loud, Max Mara’s storytelling speaks to those who dress once, well, and every
season.

Ferragamo Holiday 2025 — Gifts that Craft Legacy

Ferragamo’s campaign is about the art of gifting and dressing for the family frames in our lives.
Bags, shoes, and coats are each anchored in artisan craft and generational passage. It’s soft luxury
telling a lasting tale. For readers who make purchases with legacy in mind, Ferragamo’s holiday
narrative aligns.

Chanel “Winter Tale” Holiday Campaign — Elegance in White

Pastel snow‑walks, tweeds, delicate pearls. Luxury is a mood, not a moment. While slightly ahead
of the 2025 wave, its influence lingers and frames the season for those who favor subtlety.
This festive season it seems it is all about the memories, and making them in style. What all the
fashion campaigns seem to want to remind us is that, at the end of the day, all that matters is our
loved ones.

Words by Fabiana Gutierrez

The post 10 Fashion Campaigns That Will Instantly Put You in the Holiday Mood appeared first on Voir Fashion.

With another season of fashion weeks drawing to a close, and despite the somewhat sombre mood that swept the fashion capitals from New York to Paris, the Autumn/Winter 2020 catwalks offered plenty of food for thought on how to get dressed come next autumn, with a wealth of trends unfolding fresh off the runway.

Leather

Leather is a winter wardrobe mainstay season after season, but a plethora of AW20 collections explored new styles and silhouettes. Coach offered a lesson is layering leather, with colour-blocked leather culottes, midi-skirts and button-down shirts worn under pastel cardigans, oversized trench coats and shearling jackets. Hermès horse-jumping-inspired show featured supple leather ensembles in buttery shades, while Gabriela Hearst’s foray into leather came in the form of a caramel-coloured puff-sleeve leather dress.

Fringing

Fringing appeared in generous measures on the catwalks at all four fashion weeks but was particularly prevalent in Milan, where pleats were chopped up into fringe at Prada and Salvatore Ferragamo coated black dresses with golden trimmings, while Boss and Jil Sander sent iterations of silk-fringed evening dresses down their respective runways. At Bottega Veneta, Daniel Lee – arguably the most celebrated designer in the industry today – unveiled myriad shredded designs, with dresses finished with acidic lime green tassels and an updated take on the brand’s coveted woven pouch bag featuring exaggerated fringe.

Capes

The outerwear option du jour, billowing capes were ubiquitous across the four cities, with generously-cut shapes bringing a sense of sartorial drama to the catwalks. Michael Kors championed blanket dressing with an abundance of cashgora cape coats served up in cosy fabrics and warming winter colour palettes, while at JW Anderson knitted capes and layers of tinsel-trimming belled out from the shoulders of dresses.

Checks

The collective infatuation among designers for checks was unfading this season, manifesting itself in abundant iterations of tartan, gingham and heritage checks. In New York, Claudia Li’s translucent vinyl pleated-midi and blazer combination came in punchy pink gingham, while Monse dipped into mismatched tartan with skirts secured by safety pins and worn with punkish lace-up boots. Across the Atlantic at London Fashion Week, Burberry returned to its roots with remixed heritage checks in innovative cuts, and Shrimps gave the print a regal touch in a potent orange, pink and green colourway.

Chocolate Brown

Brown is the new black – at least according to the AW20 runways. Chocolatey shades are solidifying their place in the sartorial stratosphere, firmly entrenching their place in the palette of neutrals that have dominated the catwalks and streets for the past few seasons. Chocolate-coloured outerwear seems to be emerging as an autumn/winter wardrobe essential, tackled with aplomb at Victoria Beckham and Emilia Wickstead, while A.W.A.K.E Mode offered a quilted velvet version with an exaggerated collar. At Jil Sander, a bell-sleeved leather shirt with matching pants was rendered head-to-toe in the shade, while Christopher Kane swathed a pleated bra-dress from the chest down in the sweet hue.

Equestrian Trappings

An affluent array of designers paid homage to equestrian style and turning out bourgeois tailoring this season, with Nadège Vanhee-Cybulski’s show for Hermès plunging into the brand’s heritage for a show centred entirely around the sport. Elsewhere, Hedi Slimane continued his three-season-running ode to the ‘70s bourgeois French girl at Celine, in the form of equestrian-style knee-high boots, horse-bit belts and gold-chain accessories, this time injected with a bohemian edge, meanwhile Shrimps’ regal-inspired show was populated with tartan Victorian jackets worn with riding pants and silk foulards.

Gothic Glam

A certain darkness hung over the collections at Valentino – where floods of black replaced last season’s explosions of colour – and Anna Sui – whose horror film-inspired collection gave way to burnout velvet and vampire-esque leather – as if to reflect the sombre shadow over fashion week of the Coronavirus crisis and the ongoing conversation around fashion’s negative impact on the environment. Showgoers at Paco Rabanne witnessed a procession of decadent embellishment, ornate tapestry dresses and a play on dress as armour in the form of chain-mail dresses in a collection that explored medieval dress codes. At Rodarte, gothic glam met romanticism in eerily beautiful silhouettes that married dark energy with delicate details from puff sleeves and tiered ruffles to floral-print silks and embroidery.

Iridescence

The runways were equally awash iridescence and sparkling ensembles to lift the winter mood and see us through the party season. Rejina Pyo gave high-sheen glamour an office-attire twist, pairing a pearly puff-shouldered blouse with a sleek wool midi-skirt and knee-high boots. Others presented an inundation of red carpet-appropriate attire and party-ready bedazzled ball gowns – Julien Dossena reinterpreted Paco Rabanne’s signature chain-mail silhouette with a thread of fantastical glamour; Erdem injected a dose of 1920s glam into a silver dress decorated with tiered embroidery; and Halpern wrapped models in shimmering metallics with statement sleeves.

Words by Ruby McAuliffe

Graphics by Katie Janes

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