From the luxury goods brand who brought us the world-renown silk scarf, Hermès are introducing the Hermèsmatic laundrette to Selfridges in Manchester today.

Fresh from an exciting journey to Paris, New York, Kyoto and Dubai, Hermès are in short, installing a vibrant orange washing machine here in the UK. This rather fun and novel idea is a way to inject new life and richness into any pre-owned Hermès silk scarf. Customers will be able to select from a dynamic range of colours: denim blue, fuchsia pink and brilliant red, as their scarf takes an entrancing waltz in the beautiful laundrette, finishing up with a vintage-feel, courtesy of the Hermèsmatic tumble dryer.

Don’t miss out on this 7-day opportunity to discover a rich and exciting new world with Hermès including styling workshops and brand insights. We hope to see you at Selfridges, 31 King Street, Manchester for what is already deemed to be a silky-smooth operation.

The post Hermès launders Silk appeared first on Voir Fashion.