#GoodAmerican Archives - Voir Fashion https://www.voirfashion.co.uk Mon, 03 Jun 2024 13:42:46 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.17 Emily Ratajkowski And Good American: Life Is Better In A Bikini – And Prioritising Self-Care https://www.voirfashion.co.uk/post/emily-ratajkowski-and-good-american-life-is-better-in-a-bikini-and-prioritising-self-care/?utm_source=rss&utm_medium=rss&utm_campaign=emily-ratajkowski-and-good-american-life-is-better-in-a-bikini-and-prioritising-self-care Mon, 03 Jun 2024 13:42:44 +0000 https://www.voirfashion.co.uk/?p=90472 Good American has just dropped their new Summer Getaway edit, featuring Emily Ratajkowski as the face of the latest campaign. The edit aims to market their collection towards the modern woman, with beloved model Em Rata embodying this perfectly. Simple and comfortable shorts, jeans, cover-ups, and swimsuits encourage a message of empowerment towards the purchasers. Whether you’re a mother or working in your dream career, or even both, this collection represents comfort and style in a way that prioritises the simplicity of self-care and taking time for yourself during the summer months.

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]]> Good American has just dropped their new Summer Getaway edit, featuring Emily Ratajkowski as the face of the latest campaign. The edit aims to market their collection towards the modern woman, with beloved model Em Ratajkowski embodying this perfectly. Simple and comfortable shorts, jeans, cover-ups, and swimsuits encourage a message of empowerment towards the purchasers. Whether you’re a mother or working in your dream career, or even both, this collection represents comfort and style in a way that prioritises the simplicity of self-care and taking time for yourself during the summer months. 

https://www.goodamerican.com/en-gb/

In a statement from the brand, Emily shared her own personal views on the importance of self-care: “As a woman who juggles motherhood, a career as a model and creative project, I’ve learned that taking time for yourself is crucial to your happiness and success.” The collection beautifully articulates this philosophy, combining comfort, aesthetic, and versatility to aid in recharging those batteries and prioritising yourself amongst hectic lives that often leaves no time for such activities. Ratajkowski is no stranger to a summery edit, modelling for the Victoria’s Secret summer 2024 and Tory Burch’s summer 2024 ‘Ice Cream Shop’ campaigns. She also launched and modelled for her very own swimwear brand back in 2017, Inamorata. Therefore, her own personal brand surrounding summery clothing and swimwear leaves her as the perfect brand ambassador for this Good American edit. 

https://www.instagram.com/goodamerican/?hl=en

Good American also makes it clear that their brand is for everybody and every body. Their array of brand campaigners, such as WNBA player Angel Reese, plus-size pioneer in modelling Ashley Graham, Victoria Monét, and Lori Harvey – as well as co-founder Khloe Kardashian, encourage a diverse representation with a broad size range going from sizes 00-32. Their clothing aims to encourage empowerment and eradicate the friction around finding the perfect fit. Known for their iconic denim, and expanding into other clothing collections, the brand aims to make women feel more confident in the clothes they wear. 

https://www.goodamerican.com/en-gb/

Emily Ratajkowski states ‘life is better in a bikini,’ but isn’t life better when you begin prioritising and taking care of yourself? 

Written By Bethan Gwynne

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]]> Lori Harvey Saddles Up As The New Face Of Good American https://www.voirfashion.co.uk/post/lori-harvey-saddles-up-as-the-new-face-of-good-american/?utm_source=rss&utm_medium=rss&utm_campaign=lori-harvey-saddles-up-as-the-new-face-of-good-american Wed, 21 Jun 2023 15:46:00 +0000 https://www.voirfashion.co.uk/?p=84262 To christen the arrival of hot weather this year, Good American has tapped the newest it-girl Lori Harvey as the face of their new Summer Denim campaign. Inspired by the model’s love of horses, the collection features brand staples such as the Good ‘90s jeans while introducing fresh seasonal pieces like the Skirt Jumpsuit and Denim Trucker Jacket. Launching a day after summer officially starts on June 22nd, the collection has Lori Harvey bringing her cowgirl magic to Good American.

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]]> To christen the arrival of hot weather this year, Good American has tapped the newest it-girl Lori Harvey as the face of their new Summer Denim campaign. Inspired by the model’s love of horses, the collection features brand staples such as the Good ‘90s jeans while introducing fresh seasonal pieces like the Skirt Jumpsuit and Denim Trucker Jacket. Launching a day after summer officially starts on June 22nd, the collection has Lori Harvey bringing her cowgirl magic to Good American.

https://www.instagram.com/p/CtrYziuLOS6/

The celebrity brand has been pioneering size-inclusivity since its founding in 2016 by Emma Grede and Khloé Kardashian– and this summer is no exception. The high-quality pieces are designed to seamlessly fit all women, ranging from sizes 00 to 32 plus. Whether you’re wearing the new Paperbag Shorts or the classic Light Tube Mini Dress, Good American has got you covered. ‘We want everyone who buys Good American to feel included, respected, and seen.’, said the Kardashian in a recent interview with Elle.

https://www.instagram.com/p/CtrqKKVPIag/

The brand is always looking to bring trend-forward fashion to our wardrobes, so it’s no wonder they tapped today’s trendiest girl for their newest campaign. From being signed to IMG Models to hanging out with fellow style icons Kendall Jenner and Hailey Bieber, Lori Harvey is the LA cool girl of the moment.

In the campaign, the 26-year-old brings her competitive equestrian roots to the forefront, basking in the sun on a gorgeous ranch in Los Angeles. The fun and free vibe is perfectly captured by Harvey, which comes as no surprise given that she’s been modeling since she was three years old. Styled by none other than Emmy Award Winning costume designer Zerina Akers, the campaign shows off how the pieces sculpt, smooth, and tailor to your body.

In an Instagram story shared by the brand, the model looks like an equestrian dream wearing the Good Boy Straight Jeans with a matching black cowboy hat. ‘Summer Stunner: Capture the essence of a sexy summer in a new collection of curve-flattering denim pieces,’ read the caption.

This summer, Good American confirms that all bodies are summer bodies with the daughter of famous comedian Steve Harvey as the leading face. You can shop the collection this Thursday at GoodAmerican.com; meanwhile, be sure to join the waitlist and keep swooning over these stunning photos with us while we wait.

Words by Alexia De Las Heras

Header Image: @goodamerican Instagram

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]]> Channel Your Inner Baywatch Babe With The Good American X Body Glove Collab https://www.voirfashion.co.uk/post/channel-your-inner-baywatch-babe-with-the-good-american-x-body-glove-collab/?utm_source=rss&utm_medium=rss&utm_campaign=channel-your-inner-baywatch-babe-with-the-good-american-x-body-glove-collab Wed, 14 Jun 2023 10:35:58 +0000 https://www.voirfashion.co.uk/?p=84054 Khloe Kardashian’s fashion brand, Good American, is launching a
swimwear collection with iconic brand Body Glove. Available June 15th,
the collection reimagines iconic 80s silhouettes in new colours and styles
to suit everyone.

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]]> Khloe Kardashian’s fashion brand, Good American, is launching a swimwear collection with iconic brand Body Glove. Available June 15th, the collection reimagines iconic 80s silhouettes in new colours and styles to suit everyone. 

https://www.instagram.com/p/CtaXUTkxN1P/?igshid=MzRlODBiNWFlZA==

Good American was founded in 2016 by Emma Grede and Khloe Kardashian with a focus on empowering women with comfy and practical items with a commitment to inclusivity and body positivity, coming in sizes 00-24. Every product is shown with three models of different sizes, so customers can picture themselves in the clothing, and the brand hosts open castings and uses influencers like Mahala Preudhomme, Nadia Aboulhosn, and Denise Mercedes. 

https://www.instagram.com/p/CtaoDmpr04X/?igshid=MzRlODBiNWFlZA==

Body Glove is a household name and has been selling swimwear for over 70 years. Founded in 1953 with the phrase ‘fits like a glove’, co-founders Bill and Bob created the first practical wetsuits using neoprene in an attempt to combat the cold California water when surfing. Body Glove now sells wetsuits, swimsuits, clothing, shoes, sunglasses, water sports equipment, and accessories and mainly uses pro surfers and wakeboarders as influencers. 

https://www.instagram.com/p/CtaFuJLPLz8/?igshid=MzRlODBiNWFlZA==

The Kardashians have been seen wearing Body Glove many times, like Kim’s silver bikini in Tahiti, but most memorable is Kris Jenner’s 80s swimsuit being stolen by her daughter, Kylie Jenner.

https://www.instagram.com/p/CfB7i0ZrHuq/?igshid=MzRlODBiNWFlZA==

The collaboration involved drawing inspiration from the Body Glove archives and re-engineering the classic Body Glove silhouettes to cater to a wider size range, with items being sold in sizes XS-5XL plus. The pieces range from high-leg one-pieces, swim skirts, biker shorts, zip-up bikini tops, long sleeves, halter neck tops, and classic bikini sets. The styles were also altered to ensure they enhanced curves and gave the signature Kardashian hourglass shape, flattering all body types. Another big change was the colour scheme, with bright fuchsia and shimmering gold being the focus of the collection. With details like black panelling and zippers being maintained, this collection is making us want to run along a beach to the Baywatch theme song!

Shop the Good American X Body Glove collection from June 15th. 

Words by Lucy Walshe

Header Image by Khloe Kardashian via Instagram

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]]> Power Pieces for Empowered Women: Khloé & Kris Collab With Good American To Bring Us A Fuchsia Filled Bosswear Campaign https://www.voirfashion.co.uk/post/power-pieces-for-empowered-women-khloe-kris-collab-with-good-american-to-bring-us-a-fuchsia-filled-bosswear-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=power-pieces-for-empowered-women-khloe-kris-collab-with-good-american-to-bring-us-a-fuchsia-filled-bosswear-campaign Thu, 16 Feb 2023 14:49:35 +0000 https://www.voirfashion.co.uk/?p=74753 Workwear just got an upgrade. Good American has dropped its latest Bosswear Campaign featuring none other than Khloé Kardashian & Kris Jenner.

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]]> Workwear just got an upgrade. Good American has dropped its latest Bosswear Campaign featuring none other than Khloé Kardashian & Kris Jenner.

At the heart of the American brand is innovation and inclusivity. Since Khloé and business partner Emma Grede launched the clothing line back in 2016 they’ve always had the goal to make clothes for all body types and sizes. They provide high-quality, stylish pieces in sizes 00-24 so everyone can feel confident in their clothes.

Focusing on empowering women, the versatile pieces will make the woman in charge stand out in the office or can be dressed down for a classy casual look. Khloé and Kris are bringing a retro 80s feel to the campaign in these upgraded power suits looking business ready as they answer calls on their chunky corded landlines and type on huge computers.

The new collection features wardrobe essentials such as statement suit sets featuring sharp blazers and a selection of trousers in different cuts, expertly tailored shirts, corset bodysuits, form-hugging miniskirts, and sophisticated dresses. There’s also a range of different fabrics to choose from with the collection coming in Scuba Suiting for a smooth and classic look and High Shine Compression Suiting for a more fitted luxe look. Those partial to pink will love the fuchsia colourway. The pieces also come in a rich cocoa brown as well as a staple black.

By providing so many options, Good American is redefining Bosswear showing that everyone can be a boss no matter what their style or preference.

Words By: Molly Sutherland

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]]> Good American Partner with NET-A-PORTER: Inclusivity Meets Accessibility https://www.voirfashion.co.uk/post/good-american-partner-with-net-a-porter-inclusivity-meets-accessibility/?utm_source=rss&utm_medium=rss&utm_campaign=good-american-partner-with-net-a-porter-inclusivity-meets-accessibility Wed, 21 Dec 2022 12:46:35 +0000 https://www.voirfashion.co.uk/?p=68946 Very good news, incoming. Our Christmas wishes have been heard and answered, thank you Saint Nick. Or should we say thank you to Good American and NET-A-PORTER? If you are familiar with the American brand, you will be aware of their core goal of including and empowering women by offering a wide range of clothing styles and sizes.

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]]> Very good news, incoming. Our Christmas wishes have been heard and answered, thank you Saint Nick. Or should we say thank you to Good American and NET-A-PORTER? If you are familiar with the American brand, you will be aware of their core goal of including and empowering women by offering a wide range of clothing styles and sizes. The brand continues to expand on their brand message of inclusivity as they launch on NET-A-PORTER. Available to buy now, NET-A-PORTER brings Khloé Kardashian’s and Emma Grede’s successful brand to their global customer base and grow the brand’s accessibility.

Only working with partners that will stock the extensive and inclusive size range the brand offers (00-32 plus), expect all sizes available to purchase on NET-A-PORTER. Of course, you can expect Good American signature denim and bodysuits on the site as well as best sellers.

Emma Grede shares her excitement with working with NET-A-PORTER as she states “I’m a long-time customer of NET-A-PORTER, so giving our customers the opportunity to shop our product on their website is a dream come true. NET-A-PORTER has been a leader in curating luxury fashion for consumers, so we are very excited to partner with them to bring our products to an even wider audience.” This partnership is super exciting for both Good American and NET-A-PORTER, but more importantly, us. Easier accessibility of size inclusive clothing is so important and this partnership hits the nail on the head. We prophesize a very successful future for this duo as the fashion landscape becomes more inclusive.

Photo Credit: Courtesy of Good American

“At Good American, we’re committed to continuing to work with like-minded retail partners that share our values to provide as many women as possible access to a range of fully inclusive clothes.”

Emma Grede, Good American Co-Founder & CEO

Photo Credit: Courtesy of Good American

Excited yet? Check out the campaign released on NET-A-PORTER’s YouTube channel. Khloé Kardashian participates in their ‘Fashion Challenge’ series where she uses Good American items to solve outfit dilemmas. Khloé gives great inspiration and styling tips and most importantly we get a good glimpse of the products Good American offers and why she loves them. This is a great campaign for styling their pieces with one another as well as mixing with other brands. An in-depth knowledge of product details is given to us and it really does make you fall in love with the collections.

Mission of empowering the masses through amazing, stylish, comfortable clothing: successful.

Words By: Erin Wilson

Header Image: Good American, Khloé Kardashian

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]]> Good American’s New ‘Diamond Life’ Collection Just Dropped https://www.voirfashion.co.uk/post/good-americans-new-diamond-life-collection-just-dropped/?utm_source=rss&utm_medium=rss&utm_campaign=good-americans-new-diamond-life-collection-just-dropped Thu, 10 Nov 2022 17:25:36 +0000 https://www.voirfashion.co.uk/?p=66017 Do you miss the shimmering rhinestones of 2002? Or maybe you wish the iconic chainmail dress Paris Hilton wore on her 21st would resurface? Or maybe you are simply looking for this year’s Christmas showstopper outfit and have been, so far, unsuccessful?

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]]>

Do you miss the shimmering rhinestones of 2002? Or maybe you wish the iconic chainmail dress Paris Hilton wore on her 21st would resurface?  Or maybe you are simply looking for this year’s Christmas showstopper outfit and have been, so far, unsuccessful?

Well, luckily for all of us, Good American has just announced the launch of its most sparkling and glamorous collection yet and we are dazzling with excitement as the collection is now available to buy. The Diamond Life collection lives up to its name as everything from blazers to sweats shimmer in embroidered diamontés and crystals. Inspired by the glitz and glam of the early 2000s this collection expresses the nostalgia of the glittering past and would surely have Regina George speechless. Diamond Life offers you to relive the glamour of the past in a new and empowering fashion. After all, we all deserve to shine, right?

“There’s no such thing as too much bling, so we’ve glammed up our favorite denim, bodysuits…. I am obsessed with the versatility of the collection, and the crystal and diamanté embroidery adds a festive and glamorous touch that is perfect for any occasion.”

Khloe Kardashian, Good American

Just in time for the upcoming Christmas party season, there are plenty of star-studded choices to light up your festive wardrobe. We believe when it comes to this time of year, there’s no such thing as too sparkly. The diversity of the collection means there are also items which are perfect for adding more glamour to your everyday life. You are sure to find something that catches your eye in the Diamond Life collection. Pieces range from full glitter jumpsuits to jeans embellished with studded crystals. You will be sure to turn heads and catch the eyes of those around you as you glisten in your new Good American fit.

Co-founder, Khloe Kardashian says: “The holiday season is my absolute favorite time of the year, and I’m so excited to introduce our Diamond Life Collection. There’s no such thing as too much bling, so we’ve glammed up our favorite denim, bodysuits, and introduced new ready-to-wear just in time for the holiday season. I am obsessed with the versatility of the collection, and the crystal and diamanté embroidery adds a festive and glamorous touch that is perfect for any occasion.”

Shop The Collection Here:

Staying true to the brand’s values of inclusive and accessible fashion, pieces from the collection are available from XS through to 5XL. The brand has made ‘looking like a million dollars’ available for a much more accessible price. Garments start at the price of £74.59 and range up to £206.55. The monochromatic palette used for the collection also allows for the perfect Winter evening outfit to be constructed. Diamond Life makes creating outfits easy with its limited colour palette and consistent use of sparkles. We believe more is more with this collection and Khloe Kardashian has certainly embraced this mantra through her selection of pieces.

It is fair to say the new collection from Khloe Kardashian’s Good American, which focuses on body positivity, inclusivity and women’s empowerment captures the soul of the brand in every sparkle. Truly the diamond of the season for AW 22/23.

Words By Erin Wilson

Header Image: Good American Diamond Life Collection

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]]> Calling All Good American Lovers: GA Announce 5th Annual Casting Call In London https://www.voirfashion.co.uk/post/__trashed-4/?utm_source=rss&utm_medium=rss&utm_campaign=__trashed-4 Tue, 18 Oct 2022 14:13:49 +0000 https://www.voirfashion.co.uk/?p=65362 Do you love Good American? Want to be in with a chance to model for them as part of their iconic #Goodsquad? Well between you and us, for the first time since the pandemic, GA is holding their annual casting call in London this month and we've got all the deets.

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]]> Do you love Good American? Want to be in with a chance to model for them as part of their iconic #Goodsquad? Well between you and us, for the first time since the pandemic, GA is holding their annual casting call in London this month and we’ve got all the deets…

Courtesy of Good American

Good American is the fully inclusive fashion brand that was co-founded in 2016 by Emma Grede and Khloe Kardashian. The open casting call gives real women of all forms the opportunity to represent the brand as part of the iconic #Goodsquad modelling team in Good American campaigns the year round as well as mentorship sessions, movement classes with industry professionals and the opportunity to be signed to Natural models. Body positivity is one of the central ethos for Good American, tied only with sustainability, so of course, all bodies are welcome. The only requirements really are that you embody the brand’s core values of self-confidence, self-love and female empowerment.

Courtesy of Good American

This is also set to be the brand’s first hybrid casting experience as they partner up with Zoom, the video communication platform, to make this casting happen. For the first time, women across Europe will be able to audition to be part of the #goodsquad digitally from any location.

Courtesy of Good American

Submissions officially open Tuesday, the 18th of October and will be open until the 27th of October. Online applications can be submitted to GoodAmerican.com.

The open casting call in London will be held between the 30th of November and the 1st of December, along with some surprise guest judges set to be announced in due course. The location for the London casting call will be announced on the 26th of October.

Words by Giuliana Zamudio-Lopez

Header image: Courtesy of Good American

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]]> Good American Launch ‘Most Innovative’ Denim Collection To Date https://www.voirfashion.co.uk/post/good-american-launch-most-innovative-denim-collection-to-date/?utm_source=rss&utm_medium=rss&utm_campaign=good-american-launch-most-innovative-denim-collection-to-date Thu, 06 Oct 2022 10:38:10 +0000 https://www.voirfashion.co.uk/?p=64977 Good American is known for a few things, among those: Denim, inclusivity, and innovation. That is why it’s no surprise that their new denim collection Is set to be one of their best drops to date. Utilising compression denim technology, this collection is set to be the most innovative denim collection we’ve seen, with a focus on how a high street fashion brand can create denim that flatters and sculpts the body without sacrificing comfort.

The post Good American Launch ‘Most Innovative’ Denim Collection To Date appeared first on Voir Fashion.

]]> Good American is known for a few things, among those: Denim, inclusivity, and innovation. That is why it’s no surprise that their new denim collection Is set to be one of their best drops to date. Utilising compression denim technology, this collection is set to be the most innovative denim collection we’ve seen, with a focus on how a high street fashion brand can create denim that flatters and sculpts the body without sacrificing comfort.

The new collection comes in three levels of sculpting compression, light, super and mega. Light promises to hold and smooth you with its super snatch waistband and exclusive compression fabric. Super, which comes with adjustable buttons that sculpt the waistline is designed to allow customers to control how tightly their denim holds them. Finally, Mega, which will be a favourite for anyone who loves a good corset, includes a built-in corset design and side zip to snatch your waist for an ultra-sculped silhouette.  

Good American has a long history of creating collections that actually work for all bodies, placing inclusivity at the heart of the brand’s ethos. They previously launched this hugely successful ‘Always fits’ collection and invented the size 15, and now they’ve taken it one step further with this brand new compression technology.  

The collection will feature a variety of styles, from straight leg to flared, that have all been carefully curated to include body-friendly technology from gap-proof waistbands to tummy smoothing fabric (to name a few). The collection proves Good American is still a spearhead of the body positivity movement in fashion, just as in life, and the understanding you don’t need to sacrifice comfort for aesthetics.  

Check out our latest issue in collaboration with Good American featuring pop sensation Saweetie as our cover star here: https://www.voirfashion.co.uk/magazine/

Words by Giuliana Zamudio-Lopez

Header image: @goodamerican

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]]> Denim ‘Always Fits’ with Khloe Kardashian’s New Good American Collection https://www.voirfashion.co.uk/post/denim-always-fits-with-khloe-kardashians-new-good-american-collection/?utm_source=rss&utm_medium=rss&utm_campaign=denim-always-fits-with-khloe-kardashians-new-good-american-collection Thu, 26 Aug 2021 11:19:27 +0000 https://www.voirfashion.co.uk/?p=36283 Khloe Kardashian has announced the expansion of her denim line, Good American’s, ‘Always Fits’ collection. Labelled by the brand, as ‘the most inclusive jeans ever’, the jeans adapt to fluctuating bodies which guarantee a perfect fit every time. Previously, the ‘Always Fits’ jeans provided a tighter silhouette in a few varieties of colour - now the collection includes straight to bootleg cuts, along with an assortment of new denim washes.

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]]> Photo Credit: Good American

Khloe Kardashian has announced the expansion of her denim line, Good American’s, ‘Always Fits’ collection, dropping tomorrow. Labelled by the brand, as ‘the most inclusive jeans ever’, the jeans adapt to fluctuating bodies which guarantee a perfect fit every time. Previously, the ‘Always Fits’ jeans provided a tighter silhouette in a few varieties of colour – now the collection includes straight to bootleg cuts, along with an assortment of new denim washes.

The brand, Good American, was co-founded by reality-star Khloe Kardashian and fashion mogul, Emma Grede (who is also behind Kim Kardashian’s Skims brand). The pair have created a body-positive, inclusive fashion brand that focuses on activewear, swimwear and denim. Khloe previously was mocked as being the bigger sister in her family and has also been on a personal fitness journey of fluctuating sizes – founding the brand in 2016, she wanted to offer a body-positive branding with an inclusive size range that was not already available on the market.

Weight fluctuating is completely normal and happens to everybody, so the idea of jeans that adapt to bouts of bloating or weight gain over lockdown sounds ideal. Rather than constantly be purchasing new pairs, cuts, and washes of denim to keep up with varying personal body shapes and sizes, purchasing one pair which stretches or shrinks to include 4 different sizes may be the long-term answer. Available in sizes 00-32, the ‘Always Fits’ denim range has a size, cut, and wash colour for everyone!

Shop the Collection here:

Words by Caitlin Sahin

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