Do you miss the shimmering rhinestones of 2002? Or maybe you wish the iconic chainmail dress Paris Hilton wore on her 21^st would resurface?  Or maybe you are simply looking for this year’s Christmas showstopper outfit and have been, so far, unsuccessful?

Well, luckily for all of us, Good American has just announced the launch of its most sparkling and glamorous collection yet and we are dazzling with excitement as the collection is now available to buy. The Diamond Life collection lives up to its name as everything from blazers to sweats shimmer in embroidered diamontés and crystals. Inspired by the glitz and glam of the early 2000s this collection expresses the nostalgia of the glittering past and would surely have Regina George speechless. Diamond Life offers you to relive the glamour of the past in a new and empowering fashion. After all, we all deserve to shine, right?

“There’s no such thing as too much bling, so we’ve glammed up our favorite denim, bodysuits…. I am obsessed with the versatility of the collection, and the crystal and diamanté embroidery adds a festive and glamorous touch that is perfect for any occasion.”

Khloe Kardashian, Good American

Just in time for the upcoming Christmas party season, there are plenty of star-studded choices to light up your festive wardrobe. We believe when it comes to this time of year, there’s no such thing as too sparkly. The diversity of the collection means there are also items which are perfect for adding more glamour to your everyday life. You are sure to find something that catches your eye in the Diamond Life collection. Pieces range from full glitter jumpsuits to jeans embellished with studded crystals. You will be sure to turn heads and catch the eyes of those around you as you glisten in your new Good American fit.

Co-founder, Khloe Kardashian says: “The holiday season is my absolute favorite time of the year, and I’m so excited to introduce our Diamond Life Collection. There’s no such thing as too much bling, so we’ve glammed up our favorite denim, bodysuits, and introduced new ready-to-wear just in time for the holiday season. I am obsessed with the versatility of the collection, and the crystal and diamanté embroidery adds a festive and glamorous touch that is perfect for any occasion.”

Shop The Collection Here:

£ 194

GOOD AMERICAN – Good Icon Diamond Cutout Jeans

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£ 194

GOOD AMERICAN Good 90s Crossover Jeans

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£ 157

GOOD AMERICAN Diamond Knit Tank

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£ 171

GOOD AMERICAN Diamond Knit Mini Skirt

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£ 84

GOOD AMERICAN Chainmail Tank

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£ 84

GOOD AMERICAN Chainmail Skirt

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£ 123

GOOD AMERICAN Diamond Fleece Corset

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£ 222

GOOD AMERICAN Diamond Knit Flare Pants

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Staying true to the brand’s values of inclusive and accessible fashion, pieces from the collection are available from XS through to 5XL. The brand has made ‘looking like a million dollars’ available for a much more accessible price. Garments start at the price of £74.59 and range up to £206.55. The monochromatic palette used for the collection also allows for the perfect Winter evening outfit to be constructed. Diamond Life makes creating outfits easy with its limited colour palette and consistent use of sparkles. We believe more is more with this collection and Khloe Kardashian has certainly embraced this mantra through her selection of pieces.

It is fair to say the new collection from Khloe Kardashian’s Good American, which focuses on body positivity, inclusivity and women’s empowerment captures the soul of the brand in every sparkle. Truly the diamond of the season for AW 22/23.

Words By Erin Wilson

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The post Good American’s New ‘Diamond Life’ Collection Just Dropped appeared first on Voir Fashion.

Good American is the fully inclusive fashion brand that was co-founded in 2016 by Emma Grede and Khloe Kardashian. The open casting call gives real women of all forms the opportunity to represent the brand as part of the iconic #Goodsquad modelling team in Good American campaigns the year round as well as mentorship sessions, movement classes with industry professionals and the opportunity to be signed to Natural models. Body positivity is one of the central ethos for Good American, tied only with sustainability, so of course, all bodies are welcome. The only requirements really are that you embody the brand’s core values of self-confidence, self-love and female empowerment.

This is also set to be the brand’s first hybrid casting experience as they partner up with Zoom, the video communication platform, to make this casting happen. For the first time, women across Europe will be able to audition to be part of the #goodsquad digitally from any location.

Submissions officially open Tuesday, the 18th of October and will be open until the 27th of October. Online applications can be submitted to GoodAmerican.com.

The open casting call in London will be held between the 30th of November and the 1st of December, along with some surprise guest judges set to be announced in due course. The location for the London casting call will be announced on the 26th of October.

Words by Giuliana Zamudio-Lopez

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The post Calling All Good American Lovers: GA Announce 5th Annual Casting Call In London appeared first on Voir Fashion.

The new collection comes in three levels of sculpting compression, light, super and mega. Light promises to hold and smooth you with its super snatch waistband and exclusive compression fabric. Super, which comes with adjustable buttons that sculpt the waistline is designed to allow customers to control how tightly their denim holds them. Finally, Mega, which will be a favourite for anyone who loves a good corset, includes a built-in corset design and side zip to snatch your waist for an ultra-sculped silhouette.  

Good American has a long history of creating collections that actually work for all bodies, placing inclusivity at the heart of the brand’s ethos. They previously launched this hugely successful ‘Always fits’ collection and invented the size 15, and now they’ve taken it one step further with this brand new compression technology.  

The collection will feature a variety of styles, from straight leg to flared, that have all been carefully curated to include body-friendly technology from gap-proof waistbands to tummy smoothing fabric (to name a few). The collection proves Good American is still a spearhead of the body positivity movement in fashion, just as in life, and the understanding you don’t need to sacrifice comfort for aesthetics.  

Check out our latest issue in collaboration with Good American featuring pop sensation Saweetie as our cover star here: https://www.voirfashion.co.uk/magazine/

Words by Giuliana Zamudio-Lopez

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The post Good American Launch ‘Most Innovative’ Denim Collection To Date appeared first on Voir Fashion.