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The celebrity brand has been pioneering size-inclusivity since its founding in 2016 by Emma Grede and Khloé Kardashian– and this summer is no exception. The high-quality pieces are designed to seamlessly fit all women, ranging from sizes 00 to 32 plus. Whether you’re wearing the new Paperbag Shorts or the classic Light Tube Mini Dress, Good American has got you covered. ‘We want everyone who buys Good American to feel included, respected, and seen.’, said the Kardashian in a recent interview with Elle.

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The brand is always looking to bring trend-forward fashion to our wardrobes, so it’s no wonder they tapped today’s trendiest girl for their newest campaign. From being signed to IMG Models to hanging out with fellow style icons Kendall Jenner and Hailey Bieber, Lori Harvey is the LA cool girl of the moment.

In the campaign, the 26-year-old brings her competitive equestrian roots to the forefront, basking in the sun on a gorgeous ranch in Los Angeles. The fun and free vibe is perfectly captured by Harvey, which comes as no surprise given that she’s been modeling since she was three years old. Styled by none other than Emmy Award Winning costume designer Zerina Akers, the campaign shows off how the pieces sculpt, smooth, and tailor to your body.

In an Instagram story shared by the brand, the model looks like an equestrian dream wearing the Good Boy Straight Jeans with a matching black cowboy hat. ‘Summer Stunner: Capture the essence of a sexy summer in a new collection of curve-flattering denim pieces,’ read the caption.

This summer, Good American confirms that all bodies are summer bodies with the daughter of famous comedian Steve Harvey as the leading face. You can shop the collection this Thursday at GoodAmerican.com; meanwhile, be sure to join the waitlist and keep swooning over these stunning photos with us while we wait.

_{Words by Alexia De Las Heras}

^{Header Image: @goodamerican Instagram}

The post Lori Harvey Saddles Up As The New Face Of Good American appeared first on Voir Fashion.

Do you miss the shimmering rhinestones of 2002? Or maybe you wish the iconic chainmail dress Paris Hilton wore on her 21^st would resurface?  Or maybe you are simply looking for this year’s Christmas showstopper outfit and have been, so far, unsuccessful?

Well, luckily for all of us, Good American has just announced the launch of its most sparkling and glamorous collection yet and we are dazzling with excitement as the collection is now available to buy. The Diamond Life collection lives up to its name as everything from blazers to sweats shimmer in embroidered diamontés and crystals. Inspired by the glitz and glam of the early 2000s this collection expresses the nostalgia of the glittering past and would surely have Regina George speechless. Diamond Life offers you to relive the glamour of the past in a new and empowering fashion. After all, we all deserve to shine, right?

“There’s no such thing as too much bling, so we’ve glammed up our favorite denim, bodysuits…. I am obsessed with the versatility of the collection, and the crystal and diamanté embroidery adds a festive and glamorous touch that is perfect for any occasion.”

Khloe Kardashian, Good American

Just in time for the upcoming Christmas party season, there are plenty of star-studded choices to light up your festive wardrobe. We believe when it comes to this time of year, there’s no such thing as too sparkly. The diversity of the collection means there are also items which are perfect for adding more glamour to your everyday life. You are sure to find something that catches your eye in the Diamond Life collection. Pieces range from full glitter jumpsuits to jeans embellished with studded crystals. You will be sure to turn heads and catch the eyes of those around you as you glisten in your new Good American fit.

Co-founder, Khloe Kardashian says: “The holiday season is my absolute favorite time of the year, and I’m so excited to introduce our Diamond Life Collection. There’s no such thing as too much bling, so we’ve glammed up our favorite denim, bodysuits, and introduced new ready-to-wear just in time for the holiday season. I am obsessed with the versatility of the collection, and the crystal and diamanté embroidery adds a festive and glamorous touch that is perfect for any occasion.”

Shop The Collection Here:

£ 194

GOOD AMERICAN – Good Icon Diamond Cutout Jeans

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£ 194

GOOD AMERICAN Good 90s Crossover Jeans

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£ 157

GOOD AMERICAN Diamond Knit Tank

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£ 171

GOOD AMERICAN Diamond Knit Mini Skirt

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£ 84

GOOD AMERICAN Chainmail Tank

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£ 84

GOOD AMERICAN Chainmail Skirt

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£ 123

GOOD AMERICAN Diamond Fleece Corset

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£ 222

GOOD AMERICAN Diamond Knit Flare Pants

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Staying true to the brand’s values of inclusive and accessible fashion, pieces from the collection are available from XS through to 5XL. The brand has made ‘looking like a million dollars’ available for a much more accessible price. Garments start at the price of £74.59 and range up to £206.55. The monochromatic palette used for the collection also allows for the perfect Winter evening outfit to be constructed. Diamond Life makes creating outfits easy with its limited colour palette and consistent use of sparkles. We believe more is more with this collection and Khloe Kardashian has certainly embraced this mantra through her selection of pieces.

It is fair to say the new collection from Khloe Kardashian’s Good American, which focuses on body positivity, inclusivity and women’s empowerment captures the soul of the brand in every sparkle. Truly the diamond of the season for AW 22/23.

Words By Erin Wilson

_{Header Image: Good American Diamond Life Collection}

The post Good American’s New ‘Diamond Life’ Collection Just Dropped appeared first on Voir Fashion.