Heels are no longer a staple for the strong and bold women of Voir who transcend into a world inhabited by the slickest of casual footwear.

Blurring the lines between smart and casual can be daunting, so we have channeled our contemporary cool to bring you a sassy way to fuse the two worlds. We encourage you to embrace your daring to be different, and flirt with smart and casual to its full capacity and dazzle this festive season…

Perhaps wearing a pair of heels for the whole evening at your work Christmas party makes you want to remain on the sofa and continue devouring chocolate… Well fear not! As stereotypes for how to dress formally as a female disappear, the concept of wearing smart trainers over heels is bigger than ever. Heels are no longer a staple for the strong and bold women of Voir who transcend into a world inhabited by the slickest of casual footwear.

These are the daring and wondrous trainers that are over-compensating for heels this season.

Mixing smart elements with casual is now a whole new concept that is not only shown with trainers and evening attire, but also illustrated through the styling of track pants with heels. The up-and-coming online American brand Prix effortlessly styles these utility cargos with stiletto heels, creating a sleek and polished look. Adding heels to a laid back look adds a boujee element, enabling you to portray fabulous, even if your inner mood is that of the mean reds.

So, say Au revoir to ordinary, mixing is the modern way.

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The American brand has scouted a diverse range of models for this new collection. IAMDDB is joined by Jelani Blackman, Paloma Ford, and Salma Slims and the campaign praises their individuality, talent and diversity.

Tommy Hilfiger’s 90s Fly sneaker is back and better than ever. The Fly sneaker is making the ultimate comeback, originally debuting back in 1997 but now following the chunky Dad trainer trend we’ve been seeing everywhere. The capsule collection celebrates the brand’s sailing heritage with an on trend streetwear twist.

Christian Oita is the Photographer/filmmaker of this nostalgic campaign and we think that he did an incredible job of resonating with the 90s era but also bringing a fresh, urban take to appeal to the younger, fashion forward audience of Tommy Hilfiger.

Shoppers will be able to shop the collection and pick up a pair of the throwback Fly sneakers on May 9 at tommy.com.

The post IAMDDB Stars in Tommy Hilfiger 90s Throwback Campaign appeared first on Voir Fashion.

The mother of all music festivals is fast approaching this weekend, but the question on everyone’s mind is what are the predicted fashion trends that will be featuring widely on Instagram.

Forget the overdone “boho” look this season, people are tired of seeing the same flower crown, crochet top and worn in denim shorts. This year is about revamping so watch out for looks straight off the runway with a focus on 90s accessories and bold bright colours drenched in sequins. Of course, the classic Coachella vibe will still be at the heart of the looks but with a more playful, expressive twist.

People are influenced by so many different festivals globally now online. The flower power look has well and truly moved on and now to get that pause and double take when scrolling online, the more unique the better. Embellished camouflage print with DIY details, customised statement denim and personalised vintage pieces are what are likely to stand out in an overcrowded swamp of selfies.

Everyone wants to stand out from the crowd and look as on-trend as possible, but realistically when walking miles in the desert you’re going to want to be practical. This is when the chunky trainers and vibrant anoraks are bridging the gap between fashion and function.

Left: Burberry ss18 | Right: Versace ss18

This year, metallic rings offer the updated version of the basic French braid and space buns. They have already been spotted on everyone from Arianna Grande to Shay Mitchell so will be making many appearances this music festival season.

Back in 2017, festivalgoers took the glitter trend to the extreme, submerging their body top to bottom in sparkles. However, this year the trend takes a subtler approach, with lots of wet finish beauty products on the market including Glossier’s Lidstar and Rihanna’s Fenty Beauty Body Lava.

Last but most definitely not least is the trend we’ve been seeing everywhere from Fenty x Puma to Gucci and is this festival seasons most wanted item. Belt bags are coming straight from the catwalks right into the desert, offering a hands-free alternative to fully immerse yourself in the music festival experience.

Thank you for engaging with Voir Fashion Digital.

It is important that we communicate a unique brand of fashion, beauty, trends and lifestyle to you on a regular basis, all we ask is that you share our content, and subscribe to receive even more exciting updates and competitions directly to your inbox.

The post Hella style revamp for Coachella 2018 appeared first on Voir Fashion.