Good American is the fully inclusive fashion brand that was co-founded in 2016 by Emma Grede and Khloe Kardashian. The open casting call gives real women of all forms the opportunity to represent the brand as part of the iconic #Goodsquad modelling team in Good American campaigns the year round as well as mentorship sessions, movement classes with industry professionals and the opportunity to be signed to Natural models. Body positivity is one of the central ethos for Good American, tied only with sustainability, so of course, all bodies are welcome. The only requirements really are that you embody the brand’s core values of self-confidence, self-love and female empowerment.

This is also set to be the brand’s first hybrid casting experience as they partner up with Zoom, the video communication platform, to make this casting happen. For the first time, women across Europe will be able to audition to be part of the #goodsquad digitally from any location.

Submissions officially open Tuesday, the 18th of October and will be open until the 27th of October. Online applications can be submitted to GoodAmerican.com.

The open casting call in London will be held between the 30th of November and the 1st of December, along with some surprise guest judges set to be announced in due course. The location for the London casting call will be announced on the 26th of October.

Words by Giuliana Zamudio-Lopez

_{Header image: Courtesy of Good American}

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