The campaign captures a journey through different worlds, blending the classicism of still images with the modernity of CGI technology. In the photos taken by Danko Steiner, the famous model stands strong on architectural plinths reflected in the water, in a minimalist reinterpretation of coastal lands, reads the note. The images of the campaign turn into a dream digital realm into a video, created by visual artist Frederik Heyman, with a CGI incarnation of Naomi Campbell.

“Working with Riccardo is always magical,” she said. “He always has such a unique vision and he can always bring out a new aspect of me, pushing me to do things I wouldn’t even think of. Working with Burberry is also such an honor. It is a British institution and it has been since it was founded in 1856: in a sense, you feel like you are representing your country. I feel that British style and attitude always drive trends. We don’t just wear it, we live it.”

“For my third TB Summer Monogram collection, I wanted to celebrate the balance between our heritage and the importance of always evolving and looking ahead. The collection captures that feeling of summer optimism, constant momentum, as well as excitement for the future,” Tisci said. “And for this campaign I couldn’t think of anyone but my incredible friend Naomi Campbell, that best symbolizes this spirit. Naomi has this transcendental energy and beauty and embodies both a timeless classicism and the vitality of summer”.

To bring this campaign to life, Tisci worked with a creative team including photographer Danko Steiner, stylist Catherine Baba, makeup artist Adam Fleischhauer and hairstylist Jawara, as well as collaborating with the visual artist Frederik Heyman to give life to the campaign in a unique CGI world.

The new TB Summer Monogram collection will be available online and in selected Burberry stores worldwide from July 16.

Words By Tommaso Donati

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