This season, the beauty looks at New York Fashion Week’s SS25 shows were a testament to the industry’s skillful balance of simplicity and creativity. Beauty trends leaned into a demure, effortlessly chic aesthetic, while embracing daring, avant-garde elements that left a lasting impact. From barely-there skin finishes to bold, experimental accents, makeup artists and hairstylists took the runways to new heights. Here’s a breakdown of the top beauty trends that radiated elegance and inventiveness at NYFW SS25.

Off-White: Natural Glam Meets Strong Cultural Symbols

At Off-White’s SS25 “DUTY FREE” collection, creative director IB Kamara merged African and American influences to create a vivid narrative of cultural fusion. Raisa Flowers brought this vision to life backstage with radiant, dewy makeup, enhancing the models’ natural beauty to look as though they had just stepped off a plane from Ghana.

Source : VOGUE RUNWAY

Hair, styled by the incredible Jawara, embraced the models’ natural textures, with some sporting ponytails wrapped in elastic cords for an elevated touch.

The overall look balanced heritage and futurism, with powerful jewelry and strong, traditional elements adding depth to the styles.

Sandy Liang: Princess Glam with a modern twist

Sandy Liang’s SS25 collection took a whimsical approach to beauty, described as a “princess ready to work” aesthetic. Romy Soleimani, the makeup artist behind the look, crafted a frosted pink lip with a unique twist—layering a hint of white eyeshadow to create an intentionally imperfect yet effortlessly cool effect. The quirky, playful lip was a standout, adding an offbeat charm that felt modern and fresh, perfectly in line with Liang’s youthful energy.

Alaïa: Immaculate Nudes by Pat McGrath

At Alaïa, the legendary Pat McGrath brought her signature glow to the runway of Pieter Mulier. The key focus was on flawless, nude tones with a touch of brilliance, courtesy of her Skin Fetish Highlighter + Balm Duo. The eyes were kept iconic, with precise definition and glowing skin that had the perfect balance of natural beauty and sculpted elegance.

This nude-centric look was the embodiment of quiet luxury, a trend that is making waves in both fashion and beauty. The makeup allowed the models’ natural beauty to shine, while still bringing the refinement that Alaïa is known for.

Nanushka: Futuristic Piercings and Glow

For Nanushka’s 20th anniversary show, makeup artist Fara Homidi elevated the models’ fresh, glowing skin with a minimalist futuristic touch—delicate silver lip piercings. The look was both subtle and striking, with these metallic accents standing out against radiant, flawless complexions. The contrast of natural glow and edgy adornment created a modern beauty statement that felt innovative and bold.

Source : nanushka.com

3.1 Philip Lim: A Delicate Touch of Lilac

At 3.1 Philip Lim’s SS25 show, Fara Homidi continued to push the boundaries of delicate beauty. She added a wash of lilac under the models’ eyes, evoking a dreamy, ethereal quality. This soft touch of color captured the theme of “memories of joy,” bringing a sense of lightness and emotion to the runway. The lilac hue felt like a subtle yet impactful nod to nostalgia, offering a fresh take on understated eye makeup.

Palomo Spain: Playful Hair Moments

Paloma Spain’s SS25 show was a vibrant display of bold and imaginative hairstyles. Some models strutted the runway with gelled, sculpted styles that seemed to defy gravity, while others embraced more colourful, cosplay-inspired looks, accented with shades like plum.

Despite the eccentric designs, the overall vibe remained natural and effortless, with a harmonious blend of avant-garde creativity and organic charm.

From Off-White’s culturally infused natural glam to Nanushka’s futuristic piercings, the beauty trends at NYFW SS25 were all about celebrating contrasts. Whether it’s Alaïa’s sophisticated nude glow or Sandy Liang’s playful pink lip, this season encourages us all to embrace both simplicity and boldness in our beauty routines. Step out of your comfort zone and let your personal style shine—there’s something here for everyone.

Words By Noa Balou

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Intergalactic Beauty

The 20s obsession with the beyond has been duly noted, and intergalactic beauty (from cyberpunk to extraterrestrial) has continued to make a huge impact on the runway. Maybe it’s the move away from looking snatched or just our obsession with that lobotomized stare, but light, airy makeup with a focus on ethereal blues, pinks, purples and greens is the simplest way to look out of this world this season. P.S if you have bleached brows you’re already halfway there! Don’t believe us? check out the many twins of Gucci’s MFW runway.

Goth Goddess

Punky, gothy aesthetics have been extremely popular online, and the fashion industry had definitely been drinking the Kool-Aid. Dark lips, spikey or slick hair, and Julia Fox ‘I did it myself’ eyes have been all the rage, and Versace just legitimised it. A sort of Mall Goth aesthetic has risen, with dark beauty looks that lean into deep pinks and purples were extremely popular, as well as just a touch of highlight on the inner corner. Our suggestions: invest in a liquid highlight, a dark lip and good Kohl liner – thank us later.

Bold Berry Lip

It feels as though dark, berry-toned lips were doomed to cheugyness just a second ago, and just as soon they’re back (in a big way). Time to rattle through your old makeup draw for your brownish or (god forbid) Burgandy matte lip. Spotted at Etro, Versace, Diesel, Antonio Marras and Philosophy by Lorenzo Serafini, this is absolutely a staple for the upcoming season.

Ethereal Highlight

There are always two camps to a trend, the edgier side and the purer side, this is the purer side. Fairy aesthetics, much like intergalactic aesthetics, have been on the rise for some time. With the switch from hard contouring to strobing, it makes sense that the newest trend to look like a pixie this fall is to blend an iridescent highlight into your upper cheek and around your eye.

Copper locks

Copper hair has had the beauty industry in a complete chokehold for the past year and a half. It was almost 8 months ago now since Kendall Jenner debuted her copper tresses on the catwalk, and we haven’t gotten sick of it yet. Real gingers alongside artificial oranges in shades from ariel to bronze have been extremely popular, as seen at the Marco Rambaldi show.

Industrial Nails

Ama Quashie is the creme de la creme when it comes to nails right now and, in our humble opinion, she has yet to miss. Debuting some metallic, textured nails – a continuation of the chrome trend we saw at New York Fashion Week for Tommy Hilfiger – the biggest nail trend of the season comes in the form of something sparkly enough for the girly girls and edgy enough for the rest.

Old Hollywood

We knew Old Hollywood aesthetics were back when Christin Siriano debuted red lips and Hepburn-inspired buns, but it’s Moschino’s campy ‘inflatables but make it fashion’ SS23 runway that has solidified classic aesthetics as officially back in. Red lips, feline flicks and slicked-back hairstyles that won’t move an inch are all on the cards for those looking to look classy and just a little bit extra this fall.

Body Glitter

This season saw a real uptick in glitter, after a slight slump in favour of rawer aesthetics. Body Glitter was seen most notably at Diesel as models strutted the runway in head-to-toe glitter in different sheens of red, green and silver. If this look seems like a bit too much commitment for you, consider going the Sportmax route, and foregoing a mani completely just to replace it with a sweep of silver glitter on the hands.

Words by Giuliana Zamudio-Lopez

_{Header Image: @Etro}

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