In celebration of Kat Von D Beauty’s 10 year anniversary, she decided to create a campaign spotlighting 10 of her modern-day muses.

“Lala isn’t just my muse. In the fashion world, Lala is EVERYONE’s muse – or at least to those who’s opinions matter. The more I got to know her, it was clear as to why that was. Her transparency in who she is and her self expression is unlike any other, and she does not give a fuck.

There is something hero-like in that quality. In the ability to freely be yourself. And that is why I chose her to be one of the 10 muses.”

Credits:

Lala’s makeup……………………Kelsey Anna Fitzpatrick

Lala’s wardrobe [gold shots]……Majesty Black

Lala’s hair…………………………Adir

Directed…………………………Kat Von D

Filmed + Edited by…………………………Sweet Salt Productions

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