Athleisure as a term has been floating around for a while, but what does it mean? With the importance of wellness and health more emphasised than ever, in 2024 we’ve seen the emergence of art with functionality from designers’ ambitious collaborations with sportswear powerhouses. Designers CDG, Jacquemus, The Attico, and AVAVAV are showing us how we can let the outside reflect our inner health guru while keeping a showstopping edge.

This sporty 2024 highlight shows a key shift in design. Expressing style at the gym, running errands, and walking the dog is just as important as it is when strutting through Paris, and people are more inclined to invest in designer pieces they can integrate easily into their daily lives. So where did the trend start?

£ £295

CDG Salomon Phantasm Platform White

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CDG X Salomon
Back in February, Japanese fashion brand Comme des Garçons (CDG) teamed up with terrain sports expert Salomon to present the SR811 Platforms as seen on their Fall/Winter 24 runway. Featuring an exaggerated platform, tonal metal eyelets and an elastic collar, these trainers elevate the shoe game and ensure you turn your head on dog walks and catwalks alike.

£ £69.99

Nike x Jacquemus Swoosh T-Shirt

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£ £111.99

Nike x Jacquemus Women’s Trousers

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Jacquemus x Nike
A seemingly unlikely alliance between a luxury brand and sportswear giant expertly combines Simon Porte Jacquemus’ chic, Parisian style with Nike’s vintage sportswear pieces in a collection that highlights versatility and style.

The collection, which debuted in Spring of 2024, is inspired by the belief that sport isn’t simply about performance, it is also an expansion of style and self. The Spring 2024 Nike x Jacquemus Collection features women’s and unisex apparel, a new J Force 1 and a first-ever accessory, the Le Swoosh bag, the first time Nike’s iconic Swoosh has been imagined into a handbag, and Nike athlete, style icon and 2024 Olympic hopeful Sha’Carri Richardson, led the campaign.

While these previous collaborations played a key role in pioneering this duality of style,’ the current SS25 shows that this art form has solidified.

£ £800

The Attico Melange grey sweatshirt

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£ 527

The Attico high-waisted trousers

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£ 270

ATTICO Berta Sunglasses

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The Attico X Nike
Debuted at Milan Fashion Week for SS25, The Attico teamed up with Nike to give a sporty edge to their collection. Focusing more on athleisure rather than sports gear, the looks encompassed a laid-back, effortless vibe to complement their show. The label’s SS25 runway was graced with a signature pop of Nike apparel and trainers, juxtaposing a sporty aesthetic with sexy-chic edge.
Nike sports bras and bodysuits in faded colours were paired with sheer skirts and oversized jackets for a trendy “no pants” vibe while an alternative look saw sexy, underwear-style bottoms paired with baggy tracksuit trousers.

£ £70

Adidas Adicolor Classics Loose Firebird Track Top

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£ 45

Adidas Badge Of Sport 3 Stripes Wide Joggers

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£ 25

Adidas Luxe Sports Bra

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AVAVAV X Adidas
In perhaps the most on-the-nose collaboration, AVAVAV recruited Adidas to work alongside them in their recent Milan Fashion Week SS25 runway. Their catwalk, or should we say track lane, saw the seamless amalgamation of the practical and impractical to produce a complex collection of sportswear and athleisure that anyone can make their own.
Notable pieces included deconstructed tracksuits, figure-hugging slip dresses, and Adidas’ signature tri-stripe motif. According to AVAVAV designer, Karlsson, sportswear giant Adidas instructed “Do whatever you want, but don’t f*** with

the stripes.” And Karlsson certainly did not, letting the iconic tri-stripe design speak for itself in her pieces. Elsewhere, models were bundled in bloodstained bandages in a comment on the dark sides of both art forms: sport and fashion.

While AVAVAV and The Attico may not have set any PBs or won any medals at Milan Fashion Week, the brands have certainly made history in these ambitious collabs, balancing chic style and functional sportswear in a feat of fashion innovation.

Words By Isobel O’Connor

The post Looks Like Fashion Meets Sports Isn’t Going Anywhere for SS25 According to The Runways! Game-Changing Collaborations You Need To Know About! appeared first on Voir Fashion.

Guests stepped into the world of Alo for a night of relaxation as they explored the new store and discovered Alo’s luxury, high-performance apparel ahead of the doors opening to the public on the 2nd of August. The event featured exclusive treatments such as Cryo facials by 111Skin, IV Drips by Reviv, and EMSculpt NEO treatments, enhancing the evening’s focus on holistic well-being.
Among the attendees were notable figures like Patricia Bright, Charli Howard, Chey Maya, Victoria Magrath, and Phoebe Torrance, all eager to experience Alo’s latest offerings.

Located at 150 Regent Street, the new Alo Yoga store boasts over 10,000 square feet and showcases the brand’s range of athletic apparel for women, men, and unisex styles. From loungewear and coordinated sets to elevated leisure looks perfect for long weekends, Alo Yoga embodies the fusion of fashion, function, and fitness. The designs support seamless movement throughout the day, no matter the occasion, featuring studio-to-street performance wear crafted from Alo’s signature fabrics, complemented by a curated selection of accessories, footwear, and wellness products.
The success of the first UK store on Kings Road in 2023 led to the Regent Street flagship opening which is designed to offer an enchanting shopping experience. The innovative interior design and fitting rooms create a serene ambience that reflects Alo’s brand pillars of Air, Land, and Ocean. Enhancing the store’s natural and harmonious atmosphere is a live tree, symbolising growth and vitality.

“We are excited to open our second store on London’s historic Regent Street. This store is more than just a retail space—it’s a chance to connect more deeply with our community. We aim to provide a space where our community can not only shop but also experience the mindful lifestyle that Alo represents, fostering connections and promoting mind-body wellness. We look forward to becoming a part of the vibrant London community and bringing our unique blend of fashion, performance, and mindfulness to this iconic city,” said Danny Harris, co-founder and co-CEO of Alo Yoga.
Expansion and New Product Offerings

Founded in Los Angeles in 2007, Alo Yoga has a mission to spread the transformative power of mindfulness, movement, and wellness globally. The brand has cultivated a dedicated community of celebrities and influential figures worldwide, including Kendall and Kylie Jenner, Rosie Huntington-Whiteley, Hailey Bieber, and Taylor Swift. Since its inception, Alo has experienced increasing international demand for its products and anticipates continued growth as it expands into more physical locations in the global market.

As well as expanding its retail footprint, Alo Yoga has also ventured into the footwear market with the launch of its revolutionary recovery trainers. Engineered for all-day recovery with cutting-edge technology, these trainers deliver insane comfort and support, ensuring every step feels like a rejuvenating post-workout. Embraced by celebrities and athletic enthusiasts alike, this style has quickly sold out, setting a new standard in performance footwear.

To celebrate the flagship store opening, Alo Yoga will ignite London with a month-long celebration of special events and community classes. From rejuvenating sound healing sessions to transformative breathwork, nourishing nutrition workshops, and empowering manifesting workshops, each event promises to infuse a touch of Los Angeles wellness into the heart of London. The brand continues to lead a movement of mindful living and wellness, driven by a mission to share the transformative power of yoga and active lifestyles globally.

With its new flagship store, Alo Yoga not only cements its presence in London but also reaffirms its commitment to promoting a lifestyle that blends fashion, performance, and mindfulness.

Words by Bethan Gwynne

Images; Courtesy of Good Culture

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Just in time for summer, this exclusive collection ranges from £10-£35 and sizes 6-24 making it accessible to every female who wants in on the British rappers iconic pieces.

Dancehall superstar, Stefflon Don collaborated closely with the design team at boohoo, taking inspiration from her own personal style and the catwalk trends to bring us 70+ savage pieces. The collection definitely isn’t for the faint-hearted but we love how she’s pushed the boundaries. We’re talking race track stripes, bold colours, graphic slogans and dollar prints that are super stylish and ready to make a statement.

It’s althleisure with an urban twist that reflects her strong, fearless persona to a tee. Snap up the new collection on boohoo.com/stefflon-don

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Issue 16 was an iconic moment in the Voir Fashion timeline in that we featured an exclusive article on the global phenomenon known as Beyoncé. The musical artist had recently launched a new athleisure label called Ivy Park, which coincided nicely with Voir’s appraisal for all things street, and a dedicated “Word on the Street” Issue. What made this feature so poignant and timely was the fact that the boxing legend Mohammad Ali had recently passed away, and we therefore felt it befitting as a tribute to his lyrics, and a nod to Queen Bey’s charisma to adopt the mantra “Float like a Butterfly, Sting like a Bee”. Our cover image captured beautifully by Glen Luchford truly captures the essence of Ivy Park and the fighting spirit of Beyoncé

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