5 Beauty Brands Going That Extra Mile.
Empowering, daring, independent; just three of many evocative words that come to mind in relation to International Women’s Day - and Voir Fashion. It is an event that has been continuing for 109 years to celebrate the social, economic, cultural and political achievements of women, and beauty brands have been vibrantly and emphatically backing the movement. Below we look at five of the brands that are showing their support for International Women’s Day.
The Body Shop
The Body Shop is a beauty brand that is renowned for its ethical products, but perhaps less known is the amount of work it does globally to support and empower women. From the Tungteiya Women’s Shea Butter Association in Ghana, where 500 women are given the opportunity to continue on with shea nut processing techniques from past generations, to Candela in Peru which represents Castañero Brazil nut collectors – a trade traditionally managed by women – the brand makes sure that women have the information, rights and opportunities that they deserve, not just on International Women’s Day, but all year round.
Like The Body Shop, Elemis are at the forefront of advocating for women’s rights and education. They have been using their influence to back Women for Women International, a charity that supports female survivors of war. Over 12 months, the survivors learn vital skills such as how to manage their money which they receive through a monthly allowance from the charity. To supplement this, Elemis have got involved with a campaign called #MessageToMySister which allows women to send survivors messages through their website. They have promised that if they are tagged ‘@Elemis’ on social media and the #MessageToMySister is used the company will donate £1 to the charity (up to the value of £5000). But quick, this is only happening from 6th-8th March!
Moisturise your lips in this chilly weather and support the L’Occitane Foundation programme for women’s leadership in Burkino Faso! Every penny spent on the Shea Butter Solidarity Balm (£5) is being used to help fund the education of more than 450 girls and 10,000 women in the landlocked African country and has been brought out specifically for International Women’s Day.
Who needs men when you’ve got red lipstick! Elizabeth Arden has returned with a limited shade for their March On Campaign designed by Reese Witherspoon, where 100% of proceeds go to UN Women. The project was designed as an homage to Elizabeth Arden giving out red lipsticks to suffragettes in 1912 to boost morale and is sure to remind women everywhere of the hardships that those women went through to secure the rights that we have today. The Elizabeth Arden Beautiful Color Lipstick – Red Door Red (Limited Edition) is on sale now for £22.00.
This Mexican inspired female owned beauty brand is focussing their attention on a prominent, global issue that effects all women and has been prevalent in the media recently after the Harvey Weinstein accusations. The brand is donating 15% of its sales profits to the Me Too and Time’s Up campaigns until 8th March which both encourage women to speak up for their rights and empower themselves to be in control of their own bodies.
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