GCDS: I Swear I'll Quit Tomorrow

Voir’s  fashion  reporter  Pippa  Simmonds  gets up   close   and   personal   with   co-founder  and creative  director  of  high  fashion  brand  GCDS, Giuliano   Calza,   to   discuss   creative freedom, an  international  approach  to  fashion,  and  true Italian craftsmanship.

Interview by Pippa Simmonds

While GCDS offers a funky, athleisure-streetwear exterior, they are  by  no  means  limited  to 

this. For SS19, the  high  fashion  label,  which  is  the brain   child   of   designer Giuliano   Colza,  sent more practical designs down the runway. Boiler suits, m25-workman-esque hi-vis trousers and summer-holiday-friendly   neutral   bucket   hats prevailed.

For most, working alongside a sibling may seem like  a  pretty  daunting  prospect,  but  Giuliano Calza has held the title of creative director since the brand’s launch in 2015, whilst his brother, Giordano, works as the company’s CEO. “[working with  Giordano]  is  great!  I  completely  trust him and  can  focus  on  the  creative  side  without worrying.”  Giuliano  spent  time  at university  in Milan,  followed  by  Shanghai,  before  launching his  brand.  He  describes  how this  experience allowed him to distance himself from ‘European clichés’ and just see a bit more of the world.

Famous faces in favour of the brand include Ariana Grande and Dua Lipa (who have both donned GCDS garb in their music  videos),  as  well  as  Bella  Hadid,  Sita  Abellan  and influencer/fellow Italian  businessperson  Chiara  Ferrangi. Their archive of models includes Winnie Harlow and Chinq Pink;  and  each  online  order  placed  comes  with  a  mini GCDS  pack  of  matches,  condom, sticker  or  cookie  –  so Giuliano  Calza  is,  unquestionably,  a  man  who  knows  his own brand.

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