GCDS: I Swear I'll Quit Tomorrow
Voir’s fashion reporter Pippa Simmonds gets up close and personal with co-founder and creative director of high fashion brand GCDS, Giuliano Calza, to discuss creative freedom, an international approach to fashion, and true Italian craftsmanship.
Interview by Pippa Simmonds
While GCDS offers a funky, athleisure-streetwear exterior, they are by no means limited to
this. For SS19, the high fashion label, which is the brain child of designer Giuliano Colza, sent more practical designs down the runway. Boiler suits, m25-workman-esque hi-vis trousers and summer-holiday-friendly neutral bucket hats prevailed.
For most, working alongside a sibling may seem like a pretty daunting prospect, but Giuliano Calza has held the title of creative director since the brand’s launch in 2015, whilst his brother, Giordano, works as the company’s CEO. “[working with Giordano] is great! I completely trust him and can focus on the creative side without worrying.” Giuliano spent time at university in Milan, followed by Shanghai, before launching his brand. He describes how this experience allowed him to distance himself from ‘European clichés’ and just see a bit more of the world.
Famous faces in favour of the brand include Ariana Grande and Dua Lipa (who have both donned GCDS garb in their music videos), as well as Bella Hadid, Sita Abellan and influencer/fellow Italian businessperson Chiara Ferrangi. Their archive of models includes Winnie Harlow and Chinq Pink; and each online order placed comes with a mini GCDS pack of matches, condom, sticker or cookie – so Giuliano Calza is, unquestionably, a man who knows his own brand.