Snoochie Shy is no ordinary woman/influencer. Described as a new gen style icon, this 26-year old South Londoner is a TV and radio broadcaster, model, brand ambassador, well-respected DJ and if that is not enough, she is the current face of Reebok and Tommy Jeans.
It all started at the tender age of 19, when she launched a blog called ‘yeahitsshy’ as a creative outlet to express herself, this later leading on to styling and modelling gigs with Adidas.
The last 12 months have seen Shy’s star ascending, (she previously hosted the breakfast show on Radar Radio and in 2017 became a resident presenter for cult brand Missguided) having secured a regular slot on BBC Radio 1Xtra and become the co-host of the rebooted iconic music show YO! MTV Raps. She has collaborated with High Snobiety and also live-hosted events for the MOBO Awards red carpet, Afropunk Festival, Red Bull, Nike Air Max Day, and MTV’s live broadcast from last year’s Wireless Festival.
In June last year it was announced Shy would present a specialist music show on Mondays from 1-3am from January 2019.
Snoochie Shy has also been traveling the globe to DJ for clients including Adidas, Topshop, River Island, G Star and had her own headline show in Hong Kong. Prior to 1Xtra, her interviews with artists like AJ Tracey, Stefflon Don, Rich The Kid, Kurupt FM and Big Shaq racked up millions of views on YouTube.
Her striking, instantly recognisable look, has seen her model for Nike, Reebok, Ugg, Adidas, Tommy Hilfiger, Warehouse, Vans, Dr. Marten and Missguided, and she has been an ambassador for Sleek makeup. She has hosted an audio-guided run for Nike’s Nike+Run Club app alongside Great Britain’s fastest woman Dina Asher-Smith.
With her presence on both radio and TV growing every week, 2019 will see Shy reach the next level as one of the UK’s most individual and iconic personalities.
She is the perfect ambassador for the Voir woman who is daring to be different, and unafraid to dream big, and models iconic looks for SS19: Voir Fashion magazine Issue 23, shot by Toby Shaw in London.