Putting Concept Before Clothes.

 

Since inception, Voir has established its fashion editorial angle on storytelling, putting concept before clothes. From the story of ‘Sink or Swim’ a fight or flight message, to ‘Longing for the Knight’ a sombre fairytale with a play on words, we have been thinking, creating, even agonising over storylines to deliver fashion to you each season. Here we take a look back at some of our most creative ideas.

Margaret Howell

Photography by Jack Davison - Photographed in Dulwich College, London

Spring Summer 2019

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Margaret Howell

Photography by Jack Davison - Photographed in Dulwich College, London

Spring Summer 2019

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Margaret Howell

Photography by Jack Davison - Photographed in Dulwich College, London

Spring Summer 2019

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Saint Laurent - Spring/Summer 2018 campaign features Raquel Zimmermann, Anja Rubik, Hiandra Martinez and Cara Taylor. Photography is by

Inez & Vinoodh shooting exclusively in black and white. 

Alastair McKimm works on styling for the shoot with hair by Shay Ashual

and makeup by Kanako Takase.

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Saint Laurent - Spring 2018 ad campaign stars actress Zoë Kravitz photographed by David Sims in the brand's black and white palette.

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Saint Laurent Fall/Winter 2018/2019 campaign features Kaia Gerber and is shot by David Sims in the brand's signature monochrome. Styled by Alastair McKimm, hair by Duffy, MUA by Lucia Pieroni.

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Filippa K Spring/Summer 18 campaign features models Say Lou Lou, Julien Hedquist and twin sisters Elektra and Miranda Kilbey. The campaign is shot by Camilla Akrans, predominantly in monochrome. Fashion editor is Lisa Lindqwister, hair stylist is Ali Pirzadeh and MUA is Wendy Rowe. Shot on location in California.

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Daring to be Different
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