Gucci Gift Giving 2017: Digital painting by Spanish artist and illustrator
In the quest to attract attention and raise the bar both aesthetically and emotively, brands are turning to illustration to bring a sense of personality and charm to their marketing. Here we present some of the finest illustrative fashion campaigns to arouse your sense of curiosity.
So Darn Plastic
Fashion editorial for Voir Fashion Magazine Issue 12, photographed
and illustrated by Luke Walwyn, concept and styling by Jyoti Matoo.
Retailer Aizone collaborated with designers Jessica Walsh and Stefan Sagemeister to create this Roy Lichtenstein-inspired fashion campaign advertorial with vibrant colours and bold looks.
Ads In Bloom by Andreea Robescu a multidisciplinary artist
based in Barcelona.
MSGM Spring/Summer 2013, a half-illustrated fashion campaign which depicts creativity and the multi-dimensional aspect of colour, texture and pattern. Illustrated artwork by Giampaolo Sgura.
Sonia Rykiel Autumn/Winter 2013 campaign, shot by Mert Alas and Marcus Piggott. Sam Rollinson is captured with Salvador Dali-esque props to provide an abstract illustrative feel.
Photographer Andrew Ivaskiv teams up with illustrator Julia Slavinska to capture the sublime Ink Fabric story exclusively for Design Scene. Their images feature an artful display of coveted looks from the likes of Dior, Louis Vuitton, Alexander Wang, Alexander McQueen, Giambattista Valli, Givenchy and last but not least, Dolce & Gabbana.