First Bella. Now Kylie. ALO clearly has a type.

Earlier this month, Bella Hadid became the face of ALO’s latest campaign, returning to Los Angeles for a Mert & Marcus-shot celebration of presence, authenticity and feeling at home in your body.

Now, less than two weeks later, another of the world’s most recognisable women is entering the ALO universe.

Kylie Jenner.

But look beyond the celebrity casting and something more interesting is happening.

ALO isn’t simply collecting famous faces. The brand appears to be constructing a particular vision of the modern wellness woman — one who exists at the intersection of fashion, culture and extreme visibility, yet increasingly values the moments when nobody is looking.

And who better to communicate that contradiction than Bella Hadid and Kylie Jenner?

FIRST CAME BELLA

ALO’s campaign with Hadid centred around the idea of coming back to yourself.

Born and raised in Los Angeles, Bella was photographed in the city that also shaped ALO, with the campaign exploring the rituals she uses to feel grounded — movement, meditation, slowing down and creating space for herself.

“As I’ve gotten older, I’ve realised how important it is to create space for myself,” Hadid explained. “Whether that’s slowing down, moving my body, or just taking a moment to reconnect, those little rituals have become such a big part of how I take care of myself.”

It presented a noticeably quieter version of wellness.

Less perfection. Less performance. More presence.

Now Kylie is taking that idea somewhere even more personal.

THEN CAME KYLIE

There is something inherently fascinating about asking Kylie Jenner who she is when nobody is watching.

Few people understand constant visibility quite like she does.

Jenner has spent much of her life in front of cameras, eventually turning that exposure into an enormous beauty and fashion empire and becoming one of the defining figures of social-media-era celebrity.

Her ALO campaign deliberately turns the camera towards the moments supposedly happening beyond all of that.

Shot once again in Los Angeles by Mert & Marcus, the imagery explores what ALO describes as “wellness beyond the spotlight” — capturing Jenner in moments of stillness away from the expectations attached to her public image.

“Some of the most meaningful parts of my life happen when no one’s watching,” Jenner says. “Those moments of stillness are what help me feel grounded and present, and I’ve learned to protect them.”

For someone followed by hundreds of millions of people, the sentiment lands differently.

Privacy becomes a luxury.

ALO WANTS THE WOMAN BEHIND THE IMAGE

Put the two campaigns beside each other and ALO’s direction becomes clearer.

Bella’s story asks what it means to feel at home in your body.

Kylie’s asks what happens when the audience disappears.

Both centre women whose appearances have been scrutinised, copied, photographed and discussed on an extraordinary scale. Yet instead of leaning further into spectacle, ALO is positioning both through a softer language of self-possession.

The campaign isn’t asking them to become different women.

It’s interested in who they are when the noise disappears.

That represents an interesting evolution of the traditional celebrity wellness campaign.

For years, wellness advertising often sold aspiration through transformation: become stronger, become healthier, become more disciplined, become the “best version” of yourself.

ALO’s new universe feels less interested in becoming and more interested in simply being.

AND OF COURSE, KYLIE BROUGHT THE PINK

The quieter philosophy doesn’t mean fashion has disappeared.

Kylie’s campaign introduces ALO’s latest colour drop, Pink Marshmallow, with Jenner wearing the Alosoft Intuition Bra and High-Waist Intuition Capri in Pink Marshmallow Heather.

It’s almost suspiciously perfect casting.

Throughout the campaign she also wears pieces including the Sunset Sneaker, Prismatic Jacket and High-Waist Prismatic Short, Splendor Bra, Aspire Tank and ALO’s signature Airlift styles.

The palette may be soft, but the imagery remains polished.

Mert & Marcus bring the visual language of high fashion to performance wear, balancing intimate portraiture with the kind of elevated campaign imagery more traditionally associated with luxury houses.

And that might be another clue to what ALO is building.

THE WELLNESS BRAND WANTS A FASHION UNIVERSE

Activewear hasn’t really been just activewear for years.

The clothes leave Pilates.

They go to brunch. Airports. Coffee runs. School runs. Fashion Week. Everywhere.

ALO’s celebrity strategy appears to understand that evolution perfectly.

Bella Hadid isn’t simply a wellness figure; she’s one of fashion’s most influential contemporary models.

Kylie Jenner isn’t simply an entrepreneur; she’s a cultural force capable of turning an outfit into an internet conversation within minutes.

Putting them inside the same visual universe positions ALO somewhere beyond the traditional boundaries of a performance brand.

It’s selling clothes, certainly.

But it’s also selling a lifestyle built around the increasingly blurred relationship between fashion, wellness and celebrity.

And perhaps most cleverly, it is doing so through women who seemingly have everything except the thing the campaigns keep returning to:

A little space to themselves.

First Bella.

Now Kylie.

Who enters the ALO universe next?

The post FIRST BELLA, NOW KYLIE: ALO IS BUILDING ITS NEW GIRL UNIVERSE appeared first on Voir Fashion.

There are two types of people in fashion.

Those who believe you should remove one accessory before leaving the house.

And Betsey Johnson.

At 84 years old, the legendary American designer is still doing what she has always done best: refusing to tone it down.

And this time, she has found the perfect partner in crime.

Paris Hilton.

The two maximalist icons have joined forces for a new Betsey Johnson x Paris Hilton collection, bringing together enough pink, rhinestones, bows, leopard print and deliciously unnecessary glamour to send quiet luxury running for cover.

Launching on Betsey Johnson’s 84th birthday, the collaboration feels particularly fitting.

Because while fashion has spent the last few years rediscovering the joy of dressing up, Betsey and Paris never stopped.

WHY DO LESS?

“Why do less when you can do more?”

It’s a Betsey Johnson philosophy that could just as easily have come from Paris Hilton.

For decades, Johnson has built a universe where femininity isn’t something to intellectualise or restrain. It can be loud. Girlish. Sexy. Camp. Punk. Covered in rhinestones.

Preferably all at once.

Paris operates with a remarkably similar philosophy.

Long before Y2K became an aesthetic searchable on Pinterest, Hilton was living it: diamanté accessories, tiny dresses, pink everything, enormous sunglasses and outfits designed with absolutely no intention of disappearing into a room.

Together, they make almost suspiciously perfect sense.

Their new collection dives enthusiastically into both women’s visual languages, spanning shoes, bags, jewellery and clothing with plenty of references to Johnson’s archives.

There are towering heels. Rhinestone-covered boots. Leopard print. Tulle. Bows. Bridal touches. And, naturally, a handbag emblazoned with Paris Hilton’s immortal contribution to the English language:

“That’s Hot.”

Subtle?

Never heard of her.

BEFORE IT WAS AN AESTHETIC, THEY WERE ACTUALLY THERE

Here’s where things get interesting.

Fashion has spent the last few years enthusiastically resurrecting many of the things women like Betsey Johnson and Paris Hilton were once dismissed for loving.

Bows are everywhere.

Leopard print is back.

Rhinestones have escaped the fancy-dress drawer.

Hyper-femininity has become fashionable again.

The 2000s are being dissected, reblogged, recreated and sold to a generation who were either children when Paris ruled the paparazzi pages or weren’t born yet.

But Betsey and Paris don’t need the mood board.

They are the source material.

Paris has spoken about growing up attending Johnson’s fashion shows and wearing her designs, while Johnson watched Hilton take her pieces and transform them through her own unmistakable style.

Years later, the relationship has come full circle.

They aren’t referencing the women who defined this aesthetic.

They are the women who defined it.

WHEN “TACKY” BECOMES FASHIONABLE

There is something satisfying about watching aesthetics once dismissed as excessive return with new cultural currency.

Particularly when those aesthetics were overwhelmingly associated with women.

Pink was childish.

Rhinestones were tacky.

Leopard was too much.

Being overtly feminine meant you couldn’t possibly be serious.

And enjoying fashion simply because it made you feel fabulous apparently required an explanation.

Betsey Johnson never seemed particularly interested in giving one.

Neither did Paris.

That refusal now feels remarkably contemporary.

Paris has said that Betsey taught her fashion didn’t need to be serious to be powerful — a sentiment that might as well be the manifesto for their collaboration.

Because somewhere along the way, fashion became very concerned with looking tasteful.

Minimal wardrobes. Discreet logos. Perfectly tailored neutrals. Expensive handbags recognisable only to people who know exactly how expensive they are.

Nothing wrong with any of it.

But sometimes you don’t want beige cashmere.

Sometimes you want a rhinestone-covered boot.

THE ORIGINAL MAXIMALISTS ARE HAVING THE LAST LAUGH

What makes the collaboration feel more interesting than another Y2K revival is the generational exchange happening underneath all that glitter.

Betsey Johnson is 84.

Paris Hilton is 45.

Neither woman has aged out of the aesthetic that made her recognisable.

And neither appears particularly interested in doing so.

That’s quietly radical in an industry still obsessed with reinvention — particularly when women reach an age at which they’re expected to become more restrained, sophisticated and, essentially, less visible.

Betsey Johnson’s response?

More sparkle.

Paris Hilton’s?

More pink.

There is something rather wonderful about that.

Style doesn’t have an expiration date. Fun doesn’t become embarrassing when you reach a certain birthday. And growing older doesn’t require slowly draining the colour from your wardrobe.

If anything, maybe the opposite should happen.

GOOD TASTE IS OVERRATED

Perhaps that’s the real lesson of Betsey Johnson and Paris Hilton.

They’ve both understood something fashion occasionally forgets:

Getting dressed is supposed to be fun.

Not every outfit needs to communicate intellectual sophistication. Not every purchase needs to become a timeless investment piece you’ll hand down to your grandchildren.

Sometimes the shoe can simply be ridiculous.

Sometimes the bag can sparkle.

Sometimes you can wear pink because you bloody love pink.

At 84, Betsey Johnson remains gloriously, unmistakably herself.

And alongside Paris Hilton — another woman who turned being underestimated into an extraordinarily successful personal brand — she’s reminding fashion that being “too much” was never really the insult people thought it was.

So wear the leopard.

Add the bow.

Keep the rhinestones.

And if somebody tells you to take one thing off before leaving the house?

Put another one on.

The post 84 YEARS OLD AND STILL TOO MUCH: BETSEY JOHNSON AND PARIS HILTON REFUSE TO TONE IT DOWN appeared first on Voir Fashion.

Wellness used to want something from us.

Wake up at 5am. Drink the green juice. Hit 10,000 steps. Meditate. Journal. Pilates. Supplements. Eight hours of sleep. Perfect skin. Perfect body. Perfect life.

Exhausted yet?

Bella Hadid and ALO are proposing something considerably more appealing: what if feeling good didn’t have to look like a performance?

The model and entrepreneur is the face of ALO’s latest campaign, photographed in Los Angeles by legendary fashion duo Mert & Marcus and styled by Mimi Cuttrell.

And rather than presenting wellness as another thing to achieve, the images centre on something much simpler — being present.

THE WELLNESS GIRL IS GROWING UP

Bella Hadid has spent much of her career existing within fashion’s fantasy machine.

Runways. Campaigns. Red carpets. Paparazzi photographs dissected outfit by outfit. The kind of visibility that turns simply leaving the house into an aesthetic event.

Which makes seeing her presented through the language of stillness particularly interesting.

Born and raised in Los Angeles, Hadid shares a natural connection with the city that shaped ALO. The campaign returns both to their roots, capturing Bella through intimate portraiture, natural light and understated styling.

There are no complicated wellness commandments attached.

Instead, the focus is on the small rituals that bring her back to herself: movement, meditation, slowing down and finding moments of consistency even while travelling.

“As I’ve gotten older, I’ve realised how important it is to create space for myself,” Hadid says. “Whether that’s slowing down, moving my body, or just taking a moment to reconnect, those little rituals have become such a big part of how I take care of myself.”

It sounds simple.

Perhaps that’s why it feels refreshing.

FROM WELLNESS AS PERFORMANCE TO WELLNESS AS FEELING

For years, the internet sold us a very particular vision of what “wellness” looked like.

It came beautifully packaged.

Matching activewear. Immaculate kitchens. Expensive smoothies. Colour-coded supplements. Elaborate morning routines filmed before most of us had opened both eyes.

Somewhere along the way, taking care of yourself started looking suspiciously like another full-time job.

ALO’s campaign with Hadid taps into a different mood.

“To me, that’s what wellness is all about,” she says of those everyday rituals. “That’s why this partnership felt so authentic — it reflects a part of my everyday life that’s been there for years.”

The distinction matters.

Wellness doesn’t necessarily have to be transformative. It doesn’t need a before and after. Sometimes the point isn’t becoming a better version of yourself.

Sometimes it’s simply returning to yourself.

BELLA, BACK IN LOS ANGELES

Los Angeles is more than scenery here.

Shot against the city that shaped both Hadid and ALO, Mert & Marcus balance cinematic polish with something softer and more intimate.

Strength exists alongside stillness. Fashion exists alongside function. And Bella is photographed less as an untouchable supermodel than as a woman comfortable occupying her own space.

Of course, it still looks fabulous.

This is Bella Hadid photographed by Mert & Marcus and styled by Mimi Cuttrell, after all.

But that tension between high fashion and ease is precisely why the partnership works.

“Bella has been part of our community for years, and she represents the ultimate ALO girl who moves seamlessly between the worlds of fashion, wellness, and culture while remaining deeply connected to herself through it all,” says Summer Nacewicz, ALO’s EVP of Marketing & Creative.

And perhaps that idea of connection is the real luxury being sold here.

Not perfection.

Not optimisation.

Not becoming somebody else.

Just feeling completely at home in the person you already are.

If this is where the wellness era is heading, we’re listening.

The post BELLA HADID IS ENTERING HER SOFT POWER ERA WITH ALO appeared first on Voir Fashion.

And naturally, what would a football campaign be without a Beckham?
Leading Burberry’s line-up is Romeo Beckham, joined by an all-star cast featuring Rosie Huntington-Whiteley, Neelam Gill, Declan Rice, Leah Williamson, Son Heung-min, Eberechi Eze and Naomi Girma alongside Jason Sudeikis, Jodie Turner-Smith, Stephen Graham and Lucy Punch. Models including Bright Vachirawit, Mika Hashizume and He Cong complete the campaign, creating a cast that moves effortlessly between fashion, sport, music, film, and global celebrity culture.
The casting itself says everything about where Burberry stands today. Heritage faces sit beside contemporary icons. Models mix with athletes. British glamour collides with football culture in a way that feels instinctive rather than forced.

Visually, the campaign embraces a kind of organised chaos. Rain-soaked energy sits beside polished tailoring. Traditional Burberry outerwear is layered with sportswear references, while stadium culture becomes elevated without losing its authenticity. Even the soundtrack — Bloc Party’s Banquet — adds to the unmistakably British atmosphere running throughout the film.
But what makes A Good Sport particularly compelling is that Burberry does not romanticise football from the outside looking in. It understands that football is not simply a sport in Britain — it is a language. A community. A visual identity of its own.

Burberry has always existed close to that conversation, whether intentionally or not. Long before luxury fashion fully embraced football culture, the Burberry check had already become embedded within British street style and terrace culture for generations. This campaign feels like the house reclaiming that history with confidence — not distancing itself from it, but evolving it into something sharper, more self-aware, and culturally current.
And perhaps that is why A Good Sport feels so successful. It is not trying to imitate British culture.
It already belongs to it.

The result is a campaign that feels both nostalgic and modern at once — cinematic without losing humour, luxurious without feeling distant.
With A Good Sport, Burberry is not simply selling fashion.
It is selling British identity itself.
And in doing so, the house has entered a league of its own.

Watch here

The post Burberry’s A Good Sport Has Entered a League of Its Own appeared first on Voir Fashion.

As anticipation builds for Euphoria Season 3, one thing is already clear: beyond the drama, the chaos, and the glitter-soaked heartbreak, it’s Maddy’s wardrobe that fans are ready to fall back into. And honestly—how could we not miss it?

The Era of Maddy Perez
Played with magnetic intensity by Alexa Demie, Maddy Perez didn’t just wear clothes—she weaponised them. Every look was deliberate, sculpted, and unapologetically bold.

From skin-tight co-ords to barely-there dresses, her style walked the line between hyper-feminine and fiercely dominant. Think bodycon silhouettes, cut-outs, and high-glam makeup—paired with an attitude that made every hallway feel like a runway.

Maddy wasn’t following trends. She was the trend.

Fashion as Power

What made Maddy’s style so unforgettable wasn’t just the clothes—it was the intention behind them. Her wardrobe reflected control, confidence, and contradiction. Soft fabrics, sharp energy. Vulnerability wrapped in gloss.

In a show built on emotional extremes, Maddy used fashion as armour. Each outfit told us exactly who she was in that moment—whether she was reclaiming power or quietly falling apart.

And that’s why it stuck. It felt real.

The Influence Still Lives On

Even between seasons, Maddy’s aesthetic hasn’t gone anywhere. Scroll through TikTok or Instagram and you’ll still see her fingerprints everywhere: slicked-back hair, statement liner, matching sets, and that signature “don’t touch me” energy.

Designers, too, have echoed her impact—leaning into sensual silhouettes, glossy textures, and unapologetic femininity. The “Euphoria effect” may have started as a moment, but Maddy made it a movement.

Season 3: The Return of a Style Icon

With Season 3 on the horizon, the question isn’t whether Maddy will deliver—it’s how hard. Will we see a more refined version of her signature look? Or something entirely unexpected?

Either way, one thing is certain: all eyes will be on her.

Because Maddy Perez doesn’t just enter a scene—she owns it.

Oh Maddy… We Really Did Miss You

In a world of ever-changing aesthetics, Maddy remains timeless. Not because her style stays the same—but because her presence never fades.

And as Euphoria prepares to return, so does one of fashion’s most unforgettable muses.

Welcome back, Maddy.

The Trailer: A Shift in Tone

The Season 3 trailer signals a noticeable evolution. The glitter hasn’t disappeared—but it’s dimmed, replaced with something heavier, more reflective. There’s a sense of distance in the visuals, hinting at time having passed and consequences settling in.

The world of Euphoria looks sharper, more cinematic, and emotionally charged. Relationships feel fractured, identities more defined, and the chaos—more controlled, but no less intense.

Maddy Perez: A New Era of Power

Even in brief moments, Alexa Demie’s Maddy feels different.

Gone is some of the overt maximalism—replaced by a more refined, controlled energy. The styling hints at maturity: sleeker silhouettes, cleaner lines, and a quieter kind of dominance. It’s less about proving something, and more about knowing it.

If previous seasons gave us Maddy the icon, Season 3 might give us Maddy the woman.

When Does Season 3 Start?

While HBO has officially confirmed Euphoria Season 3, the exact release date is still being closely watched. Based on current announcements, the new season is expected to premiere in 2026, with production timelines pointing toward a likely mid-to-late year release.

What’s certain is that anticipation is at an all-time high—and the trailer has only intensified it.

More Than a Comeback

Season 3 isn’t just a continuation—it feels like a transformation. The trailer suggests a story that’s grown with its characters, stepping into a more grounded, complex space.

And at the centre of it all, Maddy Perez remains a cultural force—her style evolving, her presence undeniable.

The post Euphoria Season 3: Oh Maddy, How We’ve Missed Your Style appeared first on Voir Fashion.

The piece, delicate and sheer, felt closer to lingerie than a traditional top. Styled with low-rise bottoms and minimal accessories, the look was equal parts effortless and intentional. Within hours, it was everywhere—across social feeds, trend reports, and moodboards shaping what summer 2026 will look like.

The Look That Everyone’s Talking About

Kylie’s outfit tapped into multiple trends at once: sheer dressing, lingerie as outerwear, Y2K silhouettes, and archival fashion. But what made it stand out wasn’t just trend alignment—it was restraint.

There was no overstyling, no heavy layering. Just one strong, well-chosen piece worn with confidence.

That balance is what made the look feel current. It wasn’t trying too hard, and that’s exactly why it worked.

Why Vintage Chanel Still Hits

There’s a reason vintage Chanel continues to dominate moments like this. It carries cultural weight—recognizable, but never predictable.

Wearing archival fashion signals more than just style. It reflects a shift in how fashion is consumed and understood:

Curation over consumption
Longevity over trends
Personal taste over mass appeal

In Kylie’s case, the look didn’t feel like nostalgia. It felt like a reintroduction—bringing classic, ultra-feminine pieces into a more stripped-back, modern context.

Beauty: Keeping It Soft

Instead of competing with the outfit, the beauty look stayed understated. Glowy skin, soft lips, and barely-there eye makeup kept the focus exactly where it needed to be.

Hair followed the same direction—natural, slightly undone, and effortless.

It’s a styling shift that’s becoming more visible: letting the outfit lead, while beauty enhances rather than dominates.

Kylie Jenner didn’t just wear a viral outfit—she highlighted where fashion is heading.

Coachella 2026 is confirming a broader shift:

Statement pieces over full looks
Vintage as a new form of luxury
Subtle sensuality over obvious glamour

“Barely-there” fashion isn’t just about showing skin. It’s about intention—choosing pieces that feel personal, directional, and considered.

And if Coachella is any indication, this moment won’t stay in the desert for long.

The post Kylie Jenner Just Rewrote Coachella Style in Vintage Chanel appeared first on Voir Fashion.

While the moment itself wasn’t rooted in London, the look draws from one of the city’s most exciting fashion voices—Di Petsa, the London-based womenswear label redefining sensuality through an ecofeminist lens.

Di Petsa: Where Craft Meets Concept

Founded in 2019 by Greek designer Dimitra Petsa, Di Petsa is a London-based brand built on the exploration of the relationship between women and water. The label merges traditional craftsmanship—shaped by Petsa’s upbringing alongside her seamstress grandmother—with her academic training in performance design and womenswear at Central Saint Martins.

The result is a distinctive “contemporary goddess aesthetic”: a balance of draped silhouettes, innovative textile development, and interdisciplinary storytelling that spans fashion, performance, and film.

The Signature “Wetlook”

Central to the brand’s identity is the now-iconic “Wetlook” dress—an instantly recognisable design that appears as though fabric is suspended on the body like water. More than an aesthetic, it represents self-acceptance, fluidity, and the natural evolution of the body.

The design has been embraced by a powerful roster of artists and cultural figures, including Bella Hadid, FKA Twigs, Lizzo, Doja Cat, and SZA.

It has also shaped defining fashion moments, most notably in ethereal pregnancy reveals worn by Bella Hadid and Nicki Minaj—transforming the garment into a symbol of creation and transformation.

AW26: A Study in Fluid Power

Zendaya’s AW26 look captures the essence of Di Petsa’s philosophy—fluid, sculptural, and emotionally charged. The drapery moves with intention, echoing water’s natural rhythm while celebrating the body in all its forms.

Di Petsa’s approach to design remains rooted in intimacy and inclusivity, embracing all sizes, gender expressions, and the ever-changing nature of the body. It is fashion that invites connection rather than perfection.

A Growing Global Presence

The brand’s conceptual strength has earned it international recognition, with features in Vogue US, Vogue Paris, i-D, DAZED, and Harper’s Bazaar Singapore. Its nomination for the DAZED100 NextGen Designer in 2021 further cemented its position as a rising force in contemporary fashion.

More Than a Look

Zendaya’s appearance in Di Petsa AW26 is not just a fashion moment—it’s a continuation of a narrative. One that embraces fluid identity, honours craftsmanship, and challenges traditional ideals of beauty.

With Di Petsa, fashion becomes something deeper: a language of the body, shaped by water, movement, and emotion.

The post Zendaya in Di Petsa AW26: The Rise of the Contemporary Goddess appeared first on Voir Fashion.

Fronted by Margot Robbie and directed by Michel Gondry, the campaign is built on repetition. Set
against a stylised Parisian street recreated on a soundstage, Robbie moves through the same
sequence again and again. With each loop, she multiplies—versions of herself appearing,
overlapping, occupying the same space in slightly altered rhythms.
It is a direct reference to Gondry’s Come Into My World video for Kylie Minogue, but here the
mechanics are stripped back, controlled, and redirected toward a singular focus: the bag.
The Chanel 25 remains constant throughout. While Robbie’s movement repeats and her presence
duplicates, the bag anchors the frame. It appears in different iterations—variations in texture, scale,
and finish—but its role does not change. It is not styled to transform the look. It exists as the one
fixed element within an otherwise shifting environment.

This is where the campaign departs from traditional luxury storytelling. There is no progression, no
climax, no clear beginning or end. Instead, Chanel builds its narrative through accumulation. The
more the image repeats, the more it embeds itself. The viewer is not guided through a story, but
through a rhythm.

Watch Here

The styling reflects this restraint. Robbie is dressed in a mix of casual and coded Chanel—denim,
knits, understated tailoring—grounding the surreal structure of the film in something recognisable.
There is no attempt to overwhelm the frame. The clothes remain secondary, supporting the
movement rather than interrupting it.
Even the setting resists excess. Though constructed, the street feels deliberately contained—almost
too perfect, too controlled. It reinforces the sense that everything within the frame is operating according to a precise system, one that the viewer gradually becomes aware of as the loops
continue.

The campaign’s most self-aware moment arrives quietly, with a cameo from Kylie Minogue herself.
It is brief, almost incidental, but it completes the reference. The original and its reinterpretation
exist side by side, collapsing time into a single visual gesture.
What Chanel achieves here is not reinvention, but recalibration. Rather than introducing a new
narrative, the house leans into something more structural: the power of repetition as a tool of desire.
In a landscape where campaigns often rely on spectacle or conceptual excess, this approach feels
almost counterintuitive. Nothing dramatic happens. Nothing needs to.
The image repeats. The bag remains. And slowly, almost imperceptibly, it becomes the only thing
that matters

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CHANEL 25 bag

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CHANEL 25 Small Handbag

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The post Chanel’s Latest Campaign Turns Repetition Into Desire appeared first on Voir Fashion.

This year only cemented its status as one of the most influential fashion moments of the season.

All eyes were on Kylie Jenner and Timothée Chalamet, now a familiar pairing on the awards circuit. Jenner leaned into dark glamour in a black sequined Alexander McQueen gown, complete with a dramatic feathered train that swept behind her. The look was pure McQueen—sculptural, controlled, and cinematic. Beside her, Chalamet delivered his signature modern tailoring in a crisp white Givenchy suit, striking that balance between classic refinement and quiet rebellion.

Karol G delivered one of the night’s most arresting moments in Ashi Studio Spring/Summer 2026 Couture. The sculptural gown, layered with intricate gold embellishment and cascading fringe, shimmered under every flash. Known for its architectural precision, Ashi Studio once again proved its command of statement couture.

Tamara Ralph emerged as a defining presence of the evening, her designs appearing across multiple standout looks. Pink Pantheress wore a feathered gown that fused softness with dramatic volume, while Simone Ashley opted for sculptural elegance, elevated with Buccellati jewellery. Rita Ora followed suit, fully embracing Ralph’s high-drama aesthetic in a look rooted in opulence and theatricality.

Not every look leaned maximal. Hailey Bieber offered a more restrained take in a sleek leopard print Armani Privé gown, letting the bold pattern speak for itself. Bella Hadid echoed that sense of control in a custom Prada gown that felt effortlessly timeless. Clean lines and precise tailoring defined the look, but it was the subtle nostalgia that made it land—a quiet nod to early 2000s minimalism. Chic, refined, and completely self-assured, it proved that simplicity, when done right, can be just as commanding as spectacle.

Cara Delevingne delivered one of the night’s most visually striking moments in a conceptual Thom Browne anatomical design, transforming the body into illusion and blurring the boundary between fashion and art.

Kim Kardashian leaned into high-shine glamour in a liquid gold Gucci gown, its molten finish sculpting the body with precision. Amelia Gray closed out the lineup in a sleek Revolve look, underscoring the growing interplay between established luxury houses and contemporary fashion platforms.

Taken together, the night revealed a clear shift. Heritage houses—Armani Privé, McQueen, Givenchy—still hold their ground, but newer voices like Ashi Studio and Tamara Ralph are no longer emerging; they’re defining the conversation.

If the Oscars celebrate film at its most refined, the Vanity Fair after-party is fashion at its most fearless. For a few hours, the silver carpet becomes its own runway—where glamour, experimentation, and spectacle collide under the relentless flash of the camera.

The post The Vanity Fair Oscar Party 2026: The Red Carpet’s Real Runway appeared first on Voir Fashion.

Over the past few years, the once-controversial trouser has quietly become a staple among fashion’s most influential dressers. From off-duty model moments to polished city looks, capris have been embraced by a new generation of style leaders including Bella Hadid, Kendall Jenner, Emily Ratajkowski and Hailey Bieber. Their effortless styling has helped transform the silhouette from early-2000s nostalgia into a modern fashion essential.

What makes capri pants work right now is their versatility. Designers and fashion insiders alike are embracing sleeker, more tailored versions that sit just below the knee or mid-calf, often styled with sharp blazers, oversized shirts, or minimal knitwear. The result feels polished yet relaxed — exactly the balance that defines contemporary spring dressing.

Street style has also played a major role in the trend’s longevity. Fashion girls across New York, Paris and Copenhagen have been pairing capris with ballet flats, kitten heels, and slim sneakers, creating silhouettes that feel both nostalgic and refreshingly modern.

For Spring 2026, the look continues to evolve. Black stretch capris remain the most popular choice, but we’re also seeing tailored versions in suiting fabrics, soft neutrals, and even denim entering the conversation. Styled with structured jackets or simple tanks, the piece easily transitions from day to evening.

In a season where practicality and polish go hand in hand, capri pants offer a perfect middle ground between tailoring and casualwear. And if the fashion crowd — and its favourite It-girls — have anything to say about it, this once-debated silhouette is officially here to stay.

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£ 29.50

M&S Slim Fit Capri Trousers

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£ 5,100

CHANEL 25 Small Handbag

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Coach Short Trench

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Victoria Beckham Shrunken Fit T-Shirt In White

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£ 925

Miu Miu Brushed leather sling backs with buckles

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Words By Monica Blanco

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